Natural Cosmetics Market Size, Share, Trends, Overview, Dynamics, Supply & Demand, Analysis & Forecast by 2027

The global natural cosmetics market was valued over US$ 36 Bn in 2019. The cosmetic ingredients space has been undergoing a paradigm shift as a result of the FDA and the European Union (EU) banning hundreds of potentially dangerous chemical components in a variety of cosmetics. Natural components such as natural antioxidants, aloe vera gel, and flower extract are increasingly being used by cosmetic ODMs, contract manufacturers, and beauty product makers to replace various cosmetic chemicals.

In recent years, demand for natural cosmetics is gaining a boost from consumers’ inclination towards chemical-free makeup and natural solutions. Additionally, the trend of ‘green beauty’ and ‘clean beauty’ are compelling cosmetic scientists to return to traditional and local ingredients to create new formulations.

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Analyzing historical figures and current trends, Future Market Insights, in its new offering, revealed that global sales of natural cosmetics reached US$ 36 Bn in 2019.

According to a recently published business intelligence report by Future Market Insights (FMI), the global natural cosmetics market was valued over US$ 36 Bn in 2019. Rising awareness about the side effects of chemical-based beauty products and the trend of ‘green beauty’ are encouraging manufacturers to increase the production of natural cosmetics to target and retain a large segment of consumers.

Tata’s Natural Alchemy, LLC and Henkel AG & Company, KGaA are amongst the top companies introducing all chemical-free products in their portfolio, as consumers’ inclination towards cosmetics with natural, safer ingredients intensifies.

Natural Cosmetics for Male Consumers to Gain Traction in Future

Modern men are concerned about the condition of their skin. Men are becoming more interested in personal grooming and improving their self-confidence by appearing good. Men are no longer limited to shaving creams and deodorants, and are increasingly using skin and personal care products on a regular basis.

The organic and vegan beauty movement is also playing an important role in building male consumer base. Additionally, chemical-free skincare products are finding greater resonance among young men who choose to align themselves with renowned brands. This, in turn, is expected to fuel the demand for natural cosmetics for male consumers.

Key Takeaways – Natural Cosmetics Market Study 

  • In 2019, sales of unisex natural cosmetics held over 1/4th of the total revenue. On the contrary, natural cosmetics for men are expected to witness higher demand over the forecast period.
  • Sales of natural cosmetics through wholesalers or distributors continue to account for high share of the global market value.
  • In order to strengthen their distribution network and increase consumer base, manufacturers are directing their sales towards convenience store and hypermarkets/supermarkets.
  • In comparison with demand in commercial spaces such as salons & spa, household consumption of natural cosmetics remain on higher side. Adoption of natural cosmetics in households accounts for approximately 2/3rd of the market revenue.
  • As per the FMI’s study, hair care and skincare natural cosmetics account for more than 50% of the total sales. Growing demand for these traditional products with organic and plant-based ingredients is expected to complement the market growth.
  • Distribution via online stores is expected to gain tremendous popularity in the near future.

Europe Captures Major Market Share Over the forecast period, Europe will continue to hold a significant share in the global natural cosmetics market. European Union has set up a sophisticated legislative framework for players to enter the natural cosmetics market. It assures that products sold in the EU market should fulfil the required standards.

Furthermore, European consumers strongly choose natural and plant-based products, owing to the region’s commitment to sustainability, which is supporting market expansion. Demand will remain concentrated in Germany, Spain, France, Italy, and the United Kingdom, with the presence of a broader distribution network with several sales channels continuing to draw new customers.

The natural cosmetics market is segmented into five major sections-


  • Skincare
  • Haircare
  • Fragrance
  • Toiletries


  • Male
  • Female
  • Unisex
  • Baby


  • Personal care
  • Salon & spa

Sales Region

  • Hypermarket/Supermarket
  • Online Stores
  • Convenience Stores
  • Specialty Stores
  • Wholesale/Distributors
  • Club Stores

And region to help readers understand and evaluate lucrative opportunities in the global natural cosmetics market.

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About Future Market Insights (FMI)
Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

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