The organic cosmetics market is growing in popularity, prompting even the most well-known businesses to expand their product offerings. In a recent report, Future Market Insights (FMI0) finds that the growing demand for clean label certifications in the cosmetics industry, such as non-GMO, vegan, cruelty-free, and others, will boost the organic cosmetics market. It is expected to reach US$ 187.4 million by 2021, according to FMI.
Natural claims have sparked the sustainability quotient, in addition to being major product purchase motivations when paired with product efficacy claims and brand identity. Consumers have also begun to expect complete openness from cosmetic companies in terms of sourcing techniques, products, ingredients, and sustainability practises. As the pressure on cosmetics brands and manufacturers to establish their social and environmental credentials grows, more of them are turning to sustainability-focused goods, services, and customer experiences to alter their businesses.
The personal care industry’s packaging trend has shifted to more safe, natural ingredients and practical packaging. Natural solutions are increasingly being used in the product arena, and natural solutions are being used in product packaging as well. Companies use natural solutions as a marketing approach in addition to building an immediate connection with lucrative packaging design. Manufacturers consider two versions of their material when selling premium ingredients: one for formulators and the other for customers. The market’s players are pushing their products with terms like “synthetic free,” “non-toxic,” “100% natural and organic,” “chemical free,” and others. The term “antimicrobial” is currently being used to sell infant goods.
This shift in consumer purchasing preferences has prompted market players to boost innovation and diversify their portfolios, hitting previously untapped segments of the industry and, as a result, growing demand throughout the projection period. Skin care takes up a significant portion of the goods market. Skin care is predicted to account for more than 40% of the global market by 2021.
Key Takeaways from the Organic Cosmetics Market Study
- FMI in its latest study has forecast the market to rise at a CAGR of 5.0% between 2021 and 2031
- The U.S. will emerge as a key market, accounting for nearly 80% of organic cosmetics market in North America
- Growth in the U.K. will remain moderate. FMI forecasts the market to record nearly 1.9% Y-o-Y growth in 2021
- While Germany and France too will continue exhibiting demand for organic cosmetics, Italy is expected to emerge as a lucrative pocket in Europe
- Japan, China, and South Korea will emerge as key markets for organic cosmetics in East Asia. Of these, Japan is likely to dominate
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“Social media has put spotlight on male beauty. Though the bold and expressive looks as on magazine covers and elsewhere aren’t mainstream, both big and small beauty brands are aiming to create a wider appeal of male cosmetics for everyday use. The breaking of stereotype and normalizing of makeup for boys shows potential to drive the baby organic cosmetics segment over time.” says an FMI analyst.
Impact of COVID-19 & 2020 Market Analysis
The current pandemic outbreak has imposed numerous challenges on the part of supply side and demand side. The temporary regulation imposed by regional governments to restrict the movement has impacted supply chains drastically. Besides this, the specular shift from discretionary spending to essential goods has further negatively impacted the market growth. E-Commerce is redefining the commercial activities around the world. In fact, the Covid-19 pandemic and lockdown effects have tipped the involvement of e-Commerce within all industries. The segment of population not prevalent with internet retailing has also adopted it, it being the only resort. There is a lot of opportunity for companies and online services to work together to offer greater engagement to consumers.
Who is winning?
Few key players in the organic cosmetics market are Estee Lauder, L’Oréal Group, WELEDA Inc., Groupe L’ OCCITANE, KORRES Group. The Clorox Company, The Honest company, Himalaya Drug Company, Babylist Inc., Avalon Orgaics, KORA Organics, among others.
Market players are aggressively investing to encourage and promote product development with an aim to gain a competitive advantage over other players operating in the market. Innovative product portfolio establishment and expansion of portfolio is the most adopted strategy by the leading players. Innovation is that tool, which helps in luring and convincing consumers to invest in certain product category. It helps in differentiating one product from other by highlighting its USP, which generally differs from one brand to another.
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Organic Cosmetics Market by Category
Product Type:
- Skin Care
- Creams & Lotions
- Serums
- Face Packs/ Masks
- Cleanser
- Others
- Hair Care
- Shampoo
- Conditioner
- Hair Oil
- Hair Dye
- Others
- Makeup
- Facial Products
- Eye Products
- Lip Products
- Nail Products
- Body Care
- Soaps
- Shower Gels
- Cream
- Oils
- Fragrance
End User:
- Men
- Women
- Unisex
- Baby
Sales Channel:
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Direct Selling
- Departmental Stores
- Online Retailing
- Other Sales Channel
Price Range:
- Economy
- Mid-range
- Premium
Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
Get Valuable Insights into Organic Cosmetics Market
Future Market Insights, in its new offering, provides an unbiased analysis of the global Organic cosmetics market, presenting historical demand data (2016-2031) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the organic cosmetics market based on the product type (skin care, hair care, makeup, body care and fragrance), end user (men, women, baby and unisex), sales channel (hypermarkets/supermarkets, convenience stores, specialty stores, direct selling, departmental stores, online retailing, and other sales channel), price range (economy, mid-range, premium), across seven major regions.
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About Future Market Insights (FMI)
Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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