Malt beverage is a fermented drink in which the principal component is the grain, or seed, of the barley plant. The cereals are primarily kept in water for germination; later they are dried, boiled and processed into dry powder. The dry powder is also known as malt which is supplemented with vitamins, minerals, fiber and protein for adding nutritional value.
Malt contains half sweet as normal sugar and generally used as a healthier alternative sweetener. Malted Beverage has gained remarkable popularity in last few years across the globe. Malt beverage market in recent years has surged in sales of non-alcoholic malt beverages, mainly due to refined taste and the wider choice of flavors as well as the growing health concerns associated with sugar drinks.
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Malt beverages have gained broad consumer preferences over the years as the key stakeholders are offering the variety of products. The malt beverage products provide functional health benefits promote wellbeing and indulgence. Malt beverage market is projected to grow at a CAGR of more than 10% for next five years.
Malt beverage market is expected to show healthy CAGR in the next four to five years. Major drivers that promote the growth of the malt beverages market increase in health conscious consumers coupled with rising consumer preferences for organic malt in the beverages. The breweries are focusing on using organic malt in beer. Rising prices of malt beverages in coming years is a major restraining factor expected to slow down the current growth trends
Demand for Malt Beverage
Some of the driving factors driving the growth of the market are the increasing popularity of ready-to-eat products, the constant improvement of personalized malt beverages, the emergence of hybrid and cross-product alternatives, the increased focus on health and wellness, and demands for healthy beverages as beverages of choice.
Awareness of the benefits of malt-based products through various promotional programs and the introduction of new product variants are some of the most important factors that support market development sooner rather than later.
Manufacturers engaged in shipping focus on producing great taste with state-of-the-art packaging of malt beverages transported in branded quality and production. Prominent players are trying to capitalize on this opportunity as consumers embrace the launch of new beverages.
Malt Beverages Market Segmentation
Malt beverages market can be segmented by product type, by application, and by regions. By product type, malt beverages market is segmented as flavored, and unflavored. The flavored products segment is further segmented into apple, peach, lemon, pomegranate, raspberry, strawberry and pineapple.
Furthermore, by application, the malt beverages market is segmented as alcoholic beverages and non-alcoholic beverages. Region further segments malt beverage market as, Latin America, North America, Europe, Middle East and Africa and Asia Pacific. In regional segments, Asia-Pacific and North America possess major potential whereas, Europe and other developing markets such as Latin
America and MEA possess growth opportunities for growing demand for malt beverages over the forecast period. Malt beverages are gaining popularity in MEA region as people here refrain consuming alcohol beverages for religious reasons, but still, like the aromatic beer. Manufacturers are focusing on tapping the target consumers by supplying varied products of malt beverages.
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Malt Beverages Market Key Players:
Key global market players manufacturing different type of quinoa products include Anheuser-Busch Malt Beverages, Asahi Breweries Malt Beverages, Bavaria Brewery Malt Beverages, Ceres Brewery Malt Beverages, Fayrouz, Coors Brewing Company Malt Beverages, Moussy, Guinness Nigeria Malt Beverages, Nestle SA, and Suntory International Corporation.
Regional analysis of Malt Beverages Market includes:
- North America
- Latin America
- Europe
- Asia Pacific & Japan
- The Middle East and Africa
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Report Highlights:
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint.
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