Oral rinse or mouthwash, as commonly known, is liquids used to support dental hygiene. Sometimes also referred to as mouth bath or mouth rinse, oral rinse is used complimentary to the conventional dental health and hygiene products like toothbrush, dental floss among others.
Oral rinse could be a part of regular dental care routine or could be dentist prescribed for the treatment of particular dental condition like plaque, inflammation, fungal infection. Some oral rinse products are also used as saliva substitute in dry mouth condition called xerostomia to neutralize the acid formation.
Another category of oral rinse is cosmetic oral rinse which specifically target bad breath problems. It is unlikely for COVID-19 to have an impact on the oral rinse market directly. However, disruptions in the supply chain like delay in procurement, movement restrictions in various parts of the globe due to uneven lockdown periods, will be encountered. Protection protocols like social distancing will affect the distribution channel as people are most likely to avoid visiting stores and purchase the oral rinse products using online resources.
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The drivers for the growth of the global oral rinse market are many. Various efforts like campaigning by dentists and leading market players have led to increasing awareness among people for dental hygiene and health which is the most significant driver for the growth of the global oral rinse market.
Another driver for the global oral rinse market could be increasing per capita income of people which they invest in wellness products like mouthwash. Increasing number of people suffering from bad breath condition will also result in pushing the global oral rinse market.
Rising completion coupled with introduction of innovative products is set to give momentum to the global oral rinse market. Patients’ convenience while using the product will swing the global oral rinse market positively by increasing the adoptability of oral rinse.
Nonetheless, the global oral rinse market has certain barriers which could dampen the growth curve. With many players in the global oral rinse market the pricing has become increasingly competitive and this consequently can hinder the market momentum. Lack of awareness in the developing coupled with low spending capacity of people in these regions can be one of the barriers in the global oral rinse market.
According to the statistics provided by the Centre for Disease Control and Prevention, more than 90% of the population of the USA is expected to have dental caries. Based on indication type, antiseptic segment of the global oral rinse market is poised to register attractive growth since it is the most commonly used type of oral rinse care product.
Based on product type, therapeutic segment is estimated to be growing fastest segment in the global oral rinse market owing to the increasing incidences of dental health issues around the globe. Based on the distribution channel, retail pharmacies can be expected to be the most lucrative segment in the global oral rinse market owing to maximum patient footfall.
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The global oral rinse market is expected to be dominated by North America and Europe in the forecast period based on the higher degree of awareness in these regions coupled with higher per capita income of the populations.
The developing regions of Africa, South Asia and East Asia can be considered lucrative emergent markets for the global oral rinse market as there is a growing awareness for dental care and hygiene together with steadily rising disposable incomes in these regions. Middle East could be an attractive market in the global oral rinse market if alcohol free mouthwash is introduced in the region.
Major players operating the global oral rinse market are
- Proctor & Gamble
- Johnson & Johnson
- GlaxoSmithKline
- Unilever
- Colgate-Pamolive
- Lion
- Amway
- Dendron
- Himalaya
- Desert Essence
- Weleda
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