The Dental Floss Market is anticipated to reach a market value of US$ 626.41 million in 2022 and to grow at an 8% CAGR from 2022 to 2032, reaching a market value of US$ 1.35 billion in 2032.

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Dental floss is an important part of keeping your teeth healthy. Dental floss is used to remove plaque, food particles, and bacteria film that has become stuck between teeth and is impossible to remove with a toothbrush. It is available in ribbon or string form, both waxed and unwaxed. Dental floss is also available in a variety of flavours to entice children to floss. Dental floss comes in a variety of flavours, including mint, cinnamon, bubble gum, and plain. Disposable floss is becoming more popular among young children who may be less able to clean floss. The rising popularity of preventive healthcare measures is expected to drive demand for dental floss.

Furthermore, rising oral care product adoption is expected to boost the growth of the dental floss market. Furthermore, various organisations, such as the American Dental Association, recommend using dental floss at least once a day to remove plaque.

Dental Floss Market: Dynamics

Growing spending on dental and oral products to avoid dental surgeries will propel the dental floss market forward. The growing global interest in preventive health care will drive up demand for dental care products such as dental floss.
Growing disposable income and healthcare spending support the expansion of the dental floss market. The growing demand for dental care products to help prevent dental diseases like periodontal disease, dental plaque, and oral infection. The growing acceptance of new treatment and care options propels the dental floss market forward. Another major factor expected to drive the growth of the dental floss market is the availability of new preventive dental care products. Increased dentist recommendations to incorporate flossing into daily routines drive the growth of the dental floss market during the forecast period. Furthermore, dental care regulatory organisations like the European Federation of Periodontology, the American Dental Association, and the National Health Service advocated for the use of dental floss in health policies. The availability of flavoured dental floss and high awareness of dental care will drive the growth of the dental floss market in the near future. Another major trend in the dental floss market is the increase in sales via e-commerce channels.

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Dental Floss Market: Overview

Flossing is an important part of oral hygiene because it helps to prevent a variety of dental problems. Unwaxed floss, waxed floss, dental tape, polytetrafluoroethylene (PTFE) floss, and super floss are the most common types of dental floss. Waxed dental floss comes with an additional wax coating on the tread or ribbon.

When compared to un-waxed dental floss, waxed dental floss has a lower chance of causing gum injury. Furthermore, dental floss is widely available in online and retail stores, which will lead to faster market growth in the near future.

Dental Floss Market: Region-wise Outlook

Geographically, the dental floss market is divided into seven regions: North America, Eastern Europe, Western Europe, Asia-Pacific excluding Japan (APEJ), Japan, the Middle East and Africa, and Latin America. Because of the high consumption of dental floss in the US market, North America is the most dominant market for dental floss. Around 50% of demand comes from the US market.
North contributes a large revenue share due to increased awareness of oral hygiene and dentist recommendations. Due to rising disposable income and high demand for new dental care products, Western Europe is expected to contribute the second largest revenue share in the dental floss market.

The Asia Pacific excluding Japan dental floss market is expected to grow rapidly during the forecast period as a result of changing lifestyles, rising healthcare spending, and increased dental care awareness.

Dental Floss Market: Key Players

  • Procter & Gamble Company
  • Colgate-Palmolive
  • Johnson & Johnson
  • Sunstar Suisse SA
  • Prestige Consumer (DenTek Oral Care Inc.)
  • DR. Fresh Inc.
  • Lion Corporation (Japan)
  • Church & Dwight Co., Inc.
  • Shantou Oral Health Co. Ltd

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Regional analysis includes

  • North America (U.S., Canada)
    • Latin America (Mexico. Brazil)
    • Western Europe (Germany, Italy, France, U.K, Spain)
    • Eastern Europe (Poland, Russia)
    • Asia Pacific (India, China ASEAN, Australia & New Zealand)
    • Japan
    • Middle East and Africa (GCC Countries, S. Africa, Northern Africa)

The report is a compilation of first-hand information, qualitative and quantitative analysis by industry analysts, and input from industry experts and value chain participants.

The report examines parent market trends, macroeconomic indicators, and governing factors, as well as market attractiveness by segment. The qualitative impact of various market factors on market segments and geographies is also depicted in the report.

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Dental Floss Market: Segmentation

On the basis of product type, dental floss market can be segmented as:
• Waxed Floss
• Unwaxed Floss
• Others

On the basis of the end user, the dental floss market can be segmented as:
• Hospitals
• Dental Clinics
• Home Care

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