In 2023, the revenue from the partner relationship management (PRM) market reached US$ 1,302.7 Million. The partner relationship management (PRM) market is anticipated to develop at a CAGR of 13.6% from 2023 to 2033, reaching US$ 4,676.1 Million. About 8.5% of the entire business process management market’s sales are now made in the partner relationship management (PRM) sector. Due to rising adoption and demand for technologies like business intelligence (BI) and artificial intelligence, PRM software has experienced tremendous growth over the past several years (AI).
Business intelligence solutions make it easier to comprehend the subtleties of partner engagement strategies throughout the full engagement channel. These technologies help organisations follow through on the agreements made by involved parties and support their execution.
Partner Relationship Management (PRM) is a system designed to manage relationships between companies and their channel partners, including resellers, distributors, agents, and other types of partners. The PRM market refers to the industry that provides software solutions and services to enable efficient management of partner relationships.
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The PRM market is driven by the growing importance of channel partners in business-to-business (B2B) sales and the need for efficient and effective management of these relationships. The market is also driven by the increasing adoption of cloud-based solutions and the growing trend towards automation and digitization in business operations.
PRM software solutions typically include features such as partner onboarding, training and certification, deal registration, lead management, performance tracking, and analytics. These solutions enable companies to streamline their partner management processes, increase partner engagement and loyalty, and drive revenue growth.
Competitive Landscape
Partner relationship management market players are concentrating on a variety of techniques for boosting product innovation, enhancement of existing products, and increasing their presence in new geographic areas.
- In January 2022, Kiflo announced its new update called the honey bee release. The new update offers customized dashboards for various partners, principal tools for lucrative onboarding, organization and many more.
- In July 2021, Zinfi technologies announced its new launch of advanced capabilities for channel organizations making partner relationship management productive while being easier.
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Partner Relationship Management Market by Category
By Type:
- Integrated Software
- Standalone Software
By Deployment Mode:
- On-premise PRM Software
- Cloud-based PRM Software
By Enterprise Size:
- Small and Mid-Sized Enterprises (SMEs)
- Large Enterprises
By Industry:
- IT & Telecom
- Retail
- Government
- Healthcare
- BFSI
- Manufacturing
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia & Pacific
- Middle East and Africa (MEA)
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Table of Content
1. Executive Summary | Partner Relationship Management (PRM) Software Market
1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Solution Innovation / Development Trends
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