Men’s Intimate Care Products Market is Projected to Grow at a CAGR of 10.3% by 2033 | FMI

Global sales of men’s intimate care products reached US$ 13,496.9 million in 2023. According to comprehensive industry analysis, the global market for men’s intimate care products is expected to advance at a compound annual growth rate (CAGR) of 10.3%, reaching a market valuation of US$ 35,972.8 million by 2033.

The products occupy 77 % of the market for men’s intimate care items. Intimate solutions With increasing awareness and acceptance, new lifestyles are spurring worldwide sales of men’s intimate care products.

Furthermore, the burgeoning e-commerce industry would, it was anticipated grow demand and therefore fuel further market growth in gender specific products such as shampoos, conditioners, beard oils Shaving Products supplier face masks or peels.

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• Growing concerns surrounding health, body image, grooming, and hygiene are key drivers propelling the men’s personal care market forward.
• Increased awareness of personal care routines, coupled with the influence of fashion trends and social media, is expected to further boost market growth.
• Companies are expanding their product offerings in response to the growing demand for men’s personal care products, capitalizing on men’s increasing expenditure on personal grooming.
• Notable companies such as P&G and Reckitt Benckiser are expanding their portfolios to cater to the demand for men’s personal care products.
• Reckitt Benckiser’s Veet brand, for instance, introduced a hair removal cream for men in November 2019, diversifying its product range to include men’s grooming items, with plans for further expansion.
• Products offering multiple functionalities beyond their traditional uses are experiencing increased demand, such as shaving creams, lotions, and moisturizers that also provide sun protection.
• The rising trend of disregarding gender boundaries, particularly among Generation Z consumers, presents significant growth opportunities in the men’s personal care market.
• With men increasingly embracing personal grooming as a form of self-care, there is a willingness to explore and use grooming products.
• Brands are leveraging this shift by featuring more male models in advertising campaigns for unisex products, which has proven beneficial for emerging brands aiming to capture market share.

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Key Takeaways from the Market Study

• The men’s intimate care products market is expected to grow at a CAGR of 10.3% over the forecast period.
• North America is expected to dominate the men’s intimate care products market due to the high presence of major market players such as Procter & Gamble and Unilever.
• Men’s intimate care products are dominated by antiperspirants, which are expected to hold 25.1% of the global market share in 2023.
• The Asia Pacific market is expected to expand at a 9.2% CAGR.
• The market for men’s intimate care products in Europe is predicted to grow at a CAGR of 8.9%.

Competitive Landscape:

There is a growing number of upcoming players entering the men’s intimate care goods market, albeit on a domestic basis. Globally, new products are being launched, driving significant growth. Men’s personal care product manufacturers may need to expand beyond their core millennial audience to reach a wider audience.

Several prominent companies dominate this market, including

• The Procter and Gamble Company
• Colgate Palmolive
• Church & Dwight
• Coty Inc.
• Unilever PLC
• L’Oreal S.A.
• Reckitt and Benckiser
• Beiersdorf A.G.

Recent Developments:

• A sensitive skin shaving kit was introduced in March 2021 by Gillette called Gillette SkinGuard Sensitive.
• With the introduction of male grooming products such as face cleansers, moisturizers, and nighttime serums in October 2021, Vedix announced its entry into the male skincare industry.
• Gillette SkinGuard Sensitive, a Procter & Gamble brand, was launched in March 2021 as the first heated razor made specifically for men with sensitive skin.
• Lumin, a company that develops skin care products for men, has introduced a UV-defense moisturizer that is non-toxic and sustainable.
• As of December 2021, Vivalui launched skin cleansers for oily skin, dull skin, redness, and irritation for men.

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Key Segments Of Men’s Intimate Care Products Industry Survey