The cat litter market in the United States & Canada is estimated to be valued at US$ 1,536.5 million in 2023 and is projected to reach US$ 2,461.3 million by 2033. It is anticipated to showcase steady growth at a CAGR of 4.8% from 2023 to 2033. The market holds a share of about 30% to 40% in the global cat litter market.
The rising adoption rates of shelter cats have elevated their status as cherished family members, prompting owners to prioritize their pets’ cleanliness, happiness, and overall well-being. This shift in attitude has fueled the demand for cat care products in the United States & Canada, presenting significant growth opportunities in the market.
Key companies are poised to capitalize on this trend, focusing on offering innovative solutions to meet the evolving needs of cat owners. Essential priorities for these owners include effective odor control, hassle-free cleaning, rapid clumping, and extended shelf life of cat care products.
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Driving factors of the market:
- Rising environmental awareness is driving demand for eco-friendly and biodegradable cat litter options, thereby stimulating market growth.
- Modern pet owners, facing longer working hours, have less time for tasks like cleaning the litter box, fueling sales of cat litter.
- The evolving perception and acceptance of cats as indoor companions are expected to increase the demand for cat litter, as indoor toileting becomes more prevalent.
- Easy availability of cat litter through diverse retail channels such as supermarkets, pet stores, and online platforms is projected to enhance sales further.
Key Players:
- Purina Tidy Cats (Nestle Purina Petcare)
- RUFUS & COCO PYT Ltd
- CATSAN (Mars, Incorporated)
- The Clorox Company
- Church & Dwight Co., Inc.
- Kent Corporation
- Silgan Holdings Inc.
- Dr. Elsey’s
- J. RETTENMAIER & SÖHNE GmbH + Co KG (JRS)
- Oil-Dri Corporation of America
- Sinchem Silica Gel Co., Ltd.
- Others (As per Request)
For instance:
- The Clorox Company inaugurated a new manufacturing facility for cat litter in Martinsburg, West Virginia, in 2022.
- In 2021, Nestlé Purina PetCare invested US$ 128 million to expand its cat litter production plant in King William County, Virginia. This expansion aims to meet the rising demand for cat litter products among modern consumers.
The clay segment dominated with a substantial share of 45.3% in 2022. Nevertheless, silica is poised to exhibit significant growth.
Clay-based cat litter remains popular due to its affordability, wide availability, and effectiveness in absorbing moisture and odor. This segment has a longstanding presence in the market and enjoys strong consumer trust. In today’s market, modern consumers continue to prefer the convenience and effectiveness offered by traditional clay-based cat litter.
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United States & Canada Cat Litter Market Outlook by Category
By Product Type:
- Clumping
- Non-clumping
By Material Type:
- Clay
- Silica
- Plant Fibers
By Life Stage:
- Adult
- Kitten
By Type:
- Scented/Fragrance
- Unscented/Without Fragrance
By Sales Channel:
- Modern Trade
- Convenience Stores
- Pet Stores
- Multi-brand Stores
- Online Retailers
- Other Sales Channel
By Nature:
- Natural
- Conventional
By Country:
- United States
- Canada
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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