In 2023, the USA bird food market size is estimated at US$ 3,011.0 million, projected to reach US$ 3,931.1 million by 2033, expanding at a CAGR of 2.5% from 2023 to 2033. Its share in the global pet food market, which ranges from 20% to 25%, solidifies its position as a significant player in the industry.
The demand for bird food is expected to experience rapid growth over the next decade, fueled by increasing bird adoption rates and the growing culture of pet ownership in the USA.
Additionally, heightened concerns regarding the feeding habits of bird adopters are anticipated to drive the demand for bird feeders throughout the assessment period. One of the key factors propelling this demand is the trend of humanizing birds, which is often accompanied by rising affluence among pet owners.
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They are hence prepared to invest more to guarantee that their dogs receive the best care available. The following are few of the main advantages of keeping a pet bird, according to bird owners:
- Birds offer camaraderie, love, and affection (45%)
- Happiness and emotional support (56%
- Stress relief (62%)
- Entertaining to watch and keep at home (50%)
For instance, more than 9 million families in the USA maintain birds as pets, which would further boost bird food sales in the nation. The same source also states that 14% of all respondents, including pet owners and non-pet owners, purchased a new pet during the epidemic.
At least 25% of new pet owners said the pandemic had an impact on their most recent pet purchase. It included dogs (47%), birds (46%), saltwater fish (60%), reptiles (27%), cats (40%), freshwater fish (34%), small animals (46%), and horses (27%).
Key Takeaways from the USA Bird Food Market Study
- Top 5 bird food producers in the USA generated around 15% to 20% of share in 2022.
- By product type, the sunflower seeds/hearts segment generated a share of more than 1% in 2022.
- Based on price range, the under US$ 15 segment held more than 35% of total revenue in 2022.
- In terms of sales channel, the indirect category accounted for 4% of total revenue in 2022.
- Kaytee Products, Inc., Pennington Seed, Inc., and Wild Birds Unlimited, Inc. are top 3 USA-based bird food manufacturers.
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Competitive Landscape: USA Bird Food Market
Market players are increasingly focusing on introducing various initiatives to promote new products. Apart from product offerings, players are also providing services and recommendations to bird owners in terms of various bird food.
For instance, Des Moins Feed Co. Inc. actively assists its customers regarding bird feed supplies. It also helps them to choose a suitable food as per the age of birds. It helps the company to maintain a strong relationship with its customers and gain a new client base.
Leading players present in the USA bird food market are:
- Kaytee Products, Inc.
- Pennington Seed, Inc.
- Wild Birds Unlimited, Inc.
- Des Moins Feed Co. Inc.
- GLOBAL HARVEST FOODS LLC.
- M. Brown’s Sons, Inc.
- Wagner’s LLC.
- Hartz
- Mars Inc.
- Nestle SA
USA Bird Food Market Outlook by Category
By Product Type:
- Sunflower Seeds/Hearts
- Peanuts
- Niger
- Millet
- Others (Suet, Mealworms)
By Price Range:
- Under US$ 15
- US$ 15 to US$ 25
- US$ 25 to US$ 50
- US$ 50 to US$ 75
- Above US$ 75
By Sales Channel:
- Direct Sales
- Indirect Sales
- Hypermarkets/Supermarkets
- Specialty Stores
- Multi-Brand Stores
- Garden Centers
- Pet Stores
- Other Sales Channels
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
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