The active wear market is booming, projected to reach a staggering US$ 917,959.7 million, with 5.9% CAGR by 2034. But with competition fierce, how can your brand stand out? The answer lies in a powerful two-pronged approach: sustainability and cutting-edge technology.
Building a Winning Strategy for Activewear Success
- Sustainable Champion: Eco-conscious consumers are here to stay. Integrate sustainable practices into your production process, using recycled materials, reducing waste, and promoting supply chain transparency. This fosters brand loyalty and differentiates you in a crowded market.
- Tech-Driven Performance: Invest in R&D for advanced textiles. Develop activewear with features like moisture-wicking, temperature management, and anti-bacterial properties. This sets your brand apart as innovative and dedicated to exceptional product performance.
- Premium Quality, Premium Value: High-tech materials justify premium pricing. Emphasize the exceptional quality and user experience provided by your technologically advanced activewear.
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Sustainability is Not a Fad, It’s the Future:
- Environmental Responsibility: Consumers demand ethical sourcing. Showcase your commitment to social responsibility by using recycled materials and promoting eco-friendly practices. This aligns with customer values and appeals to their environmental concerns.
- Future-Proofing Your Business: Sustainability is strategic. By adopting sustainable practices, you reduce risks associated with shifting consumer preferences and environmental regulations.
Real-World Examples:
- Recycled Revolution: Learn from brands like Perry Ellis, partnering with companies like RecoverTM to offer “eco denim” collections made from recycled cotton fibers.
- Tech-Powered Performance: Take inspiration from Goldwin’s Re-Optimum line, featuring KODENSHI® material that regulates body temperature for optimal recovery.
KEY TAKEAWAYS:
- The active wear market is predicted to develop at a CAGR of 6.4% in the wireless local area network (WLAN) controller’s section of the solution category.
- The CAGR for the outdoor segment of the location type category in active wear market is estimated to remain high.
- In the United States, the active wear market is estimated remain dominant during the forecast period.
- By 2032, the active wear market in the United Kingdom is expected to grow at a high CAGR during the forecast period
- China is expected to remain a key region in the Asia Pacific active wear market by 2032.
COMPETITIVE LANDSCAPE:
Key companies profiled in the active wear market include Adidas AG, Mizuno USA, NIKE, Inc., Decathlon, Gap Inc, Under Armour, Inc, PUMA SE, Jockey, Skechers U.S.A., Inc, Dick’s Sportswear Company, PVH Corp, V.F. Corporation, Forever21 Inc., H&M Hennes & Mauritz AB.
Due to the significant development in the trend of athleisure wear, which has become part of office and casual wear, the North American activewear industry dominates the global market. The increasing popularity of sporting events and the increasing usage of activewear by sports fans is the major reason for the rapid growth of the European activewear market.
As a result, there is a higher demand for activewear products, such as t-shirts and outerwear in the market. Furthermore, increasing concerns about health & wellness, and an increase in participation in sports activities among the youth population, the Asia-Pacific region is set to record the highest growth rate.
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Key segments
By Product Type:
- Tops & T-Shirts
- Sweatpants & Yoga Pants
- Skirts & Skorts
- Tracksuits
- Sweatshirts/Jacket
- Others (Sports Shoes)
By Material Type:
- Cotton
- Polyester
- Neoprene
- Polypropylene
- Spandex
- Others
By Consumer Orientation:
- Male
- Female
- Unisex
By Price Range:
- Economy
- Mid-Range
- Premium
By Sales Channel:
- Offline Sales Channel
- Online Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa (MEA)
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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