The breakfast takeout market is anticipated to be valued at US$ 95,086.4 million in 2023, forecast to grow at a CAGR of 7.4%. The market is to be valued at US$ 1,86,148.9 million by 2033. Growth is attributed to the increasing health concerns among consumers making breakfast an important meal. From 2018 to 2022, a CAGR of 7.3% was registered for the breakfast takeout market.
Conventionally, breakfast was prepared and consumed at home, but with rapid urbanization, the breakfast takeout market is slowly emerging as one of the fastest-growing categories. The primary factor contributing to the expansion of the breakfast takeout industry is the rising awareness about health and wellness among consumers.
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Breakfast is considered the most important meal of the day, and FMI research supports the fact that regular consumption of breakfast is associated with positive health outcomes. Consumers are prioritizing nutritious food choices and incorporating a timely meal schedule into daily routines. This creates a lucrative opportunity for the growth of the breakfast takeout market. The increasing trend of breakfast takeout offers many Quick Service Restaurants (QSRs) opportunities to expand their market.
Many multinational brands are offering a wide range of breakfast options with the feature of availability throughout the day. Moreover, the soothing ambiance in many restaurants with service convenience and premium cuisines boost the sales of breakfast takeout. Restaurant chains like Taco Bells and McDonald’s are already dominant in the market, but the market offers immense scope for the development of emerging companies.
Factors such as investment in infrastructure, the high capital cost to manufacturers, and the constant need for raw materials for preparation pose a challenge to the market’s growth. Consumer behavior dictates the market growth, and the rapid change in trends affects consumer preferences, which might affect the breakfast takeout market.
Key Takeaways
- In the United States alone, the breakfast takeout market was worth 20.7% of the global market shares.
- The breakfast takeout market is projected to generate a revue of US$ 1,86,148.9 million by 2033.
- The breakfast takeout market in India to rise at a CAGR of 4.0% by 2023.
- 7% shares of the global breakfast takeout market were held by Germany in 2022.
- Australia’s market held a 1.7% share in the global breakfast takeout market.
- China experienced a surge in the breakfast takeout market and held a 10.7% share in 2022.
- The United Kingdom market is expected to grow at a CAGR of 4.4% in 2023.
Competitive Landscape
The global breakfast takeout market is highly competitive due to its large national and international presence. Leading breakfast takeout restaurants and companies are indulging in various marketing strategies. These include mergers & acquisitions, new product development, and investments to research so that end products meet the shifting consumer choices.
The market is highly competitive due to the presence of such a large number of prominent players. While global players such as Bob Evans, Huddle House, Another Broken Egg Café, and The Original Pancake House account for considerable market size, several regional-level players are also operating across key growth regions.
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Recent Developments
- Perkins Restaurant, a go-to spot for a fresh breakfast in Ohio, has added a location inside IGH Hotel and Resort Property and is expected to open in June 2024.
- The Original Pancake House, a restaurant chain founded in Portland, specializes in authentic and ethnic pancake recipes and has gained national acclaim. They include the apple pancake, the Dutch baby, and unique omelets such as mushroom omelets as their signature dishes.
Key Segments
By Nature:
- Vegetarian
- Non-Vegetarian
- Vegan
By Breakfast Type:
- Continental breakfast
- American breakfast
- English Breakfast
- Italian Breakfast
- Indonesian Breakfast
- Middle East Breakfast
- Japanese Breakfast
- Chinese Breakfast
- Indian Breakfast
By Purchase Model:
- Chained foodservice
- Independent foodservice
By Payment Type:
- Cash
- Debit cards
- Credit cards
- Digital Wallets
- Electronic bank transfers
By Business Type:
- Direct-to-consumer
- Platform-to-consumer
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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