The film industry is more than just entertainment; it’s a tourism powerhouse! The film tourism market is projected to reach a staggering US$ 118.6 million by 2033, with a steady CAGR of 5.9%. This presents a golden opportunity for decision-makers across various sectors to capitalize on this growing trend. Here’s why you should be in the director’s chair:
The Power of Pop Culture:
- The rise of pop culture and the craze for immersive experiences is driving demand for film location tours.
- Cater to this growing audience by offering themed tours and experiences based on popular movies, TV shows, and documentaries.
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Beyond Box Office Success:
- Film tourism provides immense economic benefits to local economies through increased tourism spending.
- Partner with local businesses and tourism boards to create comprehensive packages that showcase the best of your region’s film-related attractions.
A Win-Win Proposition:
- Film tourism not only generates employment opportunities but also helps promote local businesses and cultural heritage.
- Develop a sustainable model that benefits both your business and the communities you work with.
USP Advantage:
- Develop Niche Tours: Create unique tours that cater to specific genres, eras, or fan bases within the film industry.
- Embrace Technology: Develop interactive, app-based tours that enhance the visitor experience and provide historical context.
- Focus on Authenticity: Partner with film studios, actors, or directors to offer exclusive access and behind-the-scenes experiences.
- Promote Sustainability: Develop eco-friendly tour options with reduced environmental impact.
The introduction of streaming services and increasing penetration of internet connectivity across the world has also helped immensely in making the different content globally famous.
This along with the low cost of international travel and ease of availing accommodations has also made a significant impact on the growth of the film tourism sector. Untapped tourist locations get the limelight from the international broadcast of the films, documentaries, or shows filmed there.
Film locations and sets can be visited round the year making the film tourism sector consistent and safe from the seasonal aspects that other tourism markets suffer. This along with the ease of providing such tours has made the film tourism sector an easy market for new firms to enter.
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Key Takeaways from the Film Tourism Market Study:
- The North America and Asia Pacific regions hold a market share of ~32.6% and ~35% respectively.
- The Covid-19 pandemic had a 45% impact on the value of the film tourism sector.
- New Zealand, the USA, France, India, Japan, the UK, and Ireland are some of the most popular destinations for film tourism.
- Film sets and theme parks are the most popular location types in the film tourism market.
- Online booking channels lead the charts in film tourism market booking channel segmentation.
Who is winning?
By providing all-inclusive packages and sparing travelers from the trouble of navigating several channels for their excursions, the major players are able to keep their competitive advantage in the market. Government investments and initiatives are stimulating the market, and they have also assisted businesses in enhancing their service offerings.
The key players in the film tourism market are
- IIFTC
- MP Tourism
- Tourism Film Destinations
- Scallywag Travel
- Onlocationtours
Film Tourism Market Segmentation
By Location Type:
- Film Sets
- Destination
- Film Festivals
By Booking Channel:
- Phone Booking
- Online Booking
- In-person Booking
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Traveler
- Package Traveler
- Tour Group
By Consumer Orientation:
- Men
- Women
By Age Group:
- 15 to 25 Years
- 26 to 35 Years
- 36 to 45 Years
- 46 to 55 Years
- 66 to 75 Years
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- The Middle East & Africa (MEA)
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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