The organic personal care market is booming! Expected to balloon from US$ 22,040.4 million in 2024 to a whopping US$ 55,562.5 million by 2034, this sector is growing at a healthy 9.5% clip annually. Why the surge? People are more health-conscious than ever, and that extends to their beauty routines.
They’re ditching harsh chemicals and synthetics in favor of natural ingredients found in organic cleansers, shampoos, moisturizers, and more. This trend towards cleaner, greener beauty solutions is fueling the market’s impressive growth.
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The rising disposable incomes of middle-class people in countries like India, China, Australia, etc., is another major reason for the growth of the organic personal care market. This gives consumers a chance to prioritize their health and well-being, eventually leading to an increased preference for premium organic personal care products. The globalization of beauty brands due to online platforms and international retail channels has also significantly contributed to the overall market.
Celebrity-owned organic cosmetic brands are also gaining a lot of traction in the global personal care industry. These celebrities have millions of followers and the desire to look like their favorite actors or actresses has led to a surge in the popularity of these brands. The increased exposure to Western beauty standards and the influence of beauty enthusiasts on social media sites have collectively led to an increased demand for these products in the last couple of years.
“There is a lot of room for innovation in this market. The market is still in its nascent stages and many people are still unaware of the benefits of organic products. Key players are leveraging this opportunity to tap the emerging markets organically and expand their consumer base. They are collaborating with social media influencers and local wellness chains to spread awareness and educate consumers about the advantages of natural products”, says an FMI analyst.
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Key Takeaways from the Organic Personal Care Market
- Organic skin care products command a substantial market share of 48.70% in 2024, emerging as the predominant choice.
- Supermarkets/hypermarkets are the most common distribution channel in this market, claiming a 39.70% share in 2024.
- The organic personal care market in India is predicted to grow at a remarkable CAGR of 10.40% through 2034.
- The organic personal care market in China is expected to rise at a whopping 11.70% CAGR through 2034.
- The organic personal care market in Australia has the potential to grow at a 9.80% CAGR through 2034.
- The United States organic personal care market is projected to rise at an 8.60% CAGR through 2034.
- The organic personal care market in Germany is expected to grow at a CAGR of 7.70% through 2034.
Competitive Landscape
The organic personal care market is characterized by the presence of several players like Estee Lauder, Amway Corporation, Neutrogena Corporation, etc., who have a strong foothold in the market. These brands have a loyal consumer base and an extensive research and development budget to curate new products in the market.
There is a presence of small brands, too. These brands cater to regional consumers and are mainly indulged in crafting personalized products for their consumers. The eCommerce platforms and small-scale brands are able to sell their products across a wider consumer base.
Recent Developments
- In 2023, textile innovator HeiQ introduced HeiQ Skin Care, a 100% bio-based technology to enhance the skin’s health and appearance by optimizing the skin microbiome through active probiotics and prebiotics.
- In 2023, Kensing, LLC acquired Advanced Organic Materials (AOM), a prominent producer of non-GMO plant-based vitamin E and phytosterols derived from sunflower and rapeseed.
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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