In 2023, the market share of tortilla mix is witnessing substantial growth, with an estimated value of US$ 12.23 billion in 2023 projected to reach US$ 23.18 billion by 2033, representing a robust CAGR of 6.6%. This growth is driven by increasing health consciousness, the popularity of Mexican cuisine, and the convenience factor of tortillas as a staple food item.
The nutritional benefits of tortillas have become increasingly popular in both developed and developing countries. At the same time, a growing number of people are becoming more health conscious.
The demand for tortilla mix is propelled by several factors, including its perceived health benefits as a healthier alternative to bread, rising urbanization leading to increased preference for convenience foods, and growing awareness about the health implications of gluten consumption, driving demand for gluten-free tortillas.
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Growing Factors:
- Health Consciousness: Consumers are increasingly turning to tortillas for their nutritional benefits, including high protein, vitamins, and minerals, as well as being a healthier alternative to bread. This trend is contributing to the growing demand for tortilla mix globally.
- Convenience Food Demand: With rapid urbanization and increasing female employment, the demand for on-the-go foods is on the rise. Tortillas, being versatile and easy to prepare, are gaining popularity among the working population, driving market growth.
- Gluten-Free Trend: The growing awareness of the health implications of gluten consumption has led to a surge in demand for gluten-free tortillas. Consumers with gluten allergies or sensitivities are seeking alternatives, driving the market for gluten-free tortilla mixes.
“Tortillas are thought to be a healthier alternative to bread, which is frequently made with refined flour. This can be problematic for the gut, so white sandwich bread is significantly replaced by tortillas worldwide.” says a lead analyst at Future Market Insights.
Key Takeaways from Market Study
- The market is expected to register a CAGR of 6.6% during the forecast period.
- According to estimates, the tortilla mix market in North America may remain strong throughout the forecast period.
- In 2033, the East Asia market is expected to register a CAGR of over 10.6% and reach US$ 6.22 billion. China is likely to hold 53% of the market share.
Competitive Landscape:
Several prominent companies dominate this market, including Aranda`s Tortilla Company, Inc., Arevalo Tortilleria, Inc., Azteca Foods, Inc., Catallia Mexican Foods, General Mills, Inc., Gruma SAB de CV, Grupo Bimbo SAB de CV, Grupo Liven, S.A., Ole Mexican Foods, Inc. and Tyson Foods, Inc.
A number of industrial companies use Tortilla Mix starch to thicken and stabilize Tortilla Mix in developed regions. As a result of these strategies, Tortilla Mix has developed significantly in the industry through partnerships, acquisitions, and research and development. These strategies have resulted in major developments.
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Recent Developments:
- In December 2021, Pepsi Co. entered the flat-cut and wafer-style potato chip market in India by launching Lay Wafer Style. The company introduced three flavors, including Salt & Pepper, Tangy Treat, and Sundried Chili, at a variety of price points across retail stores and e-commerce platforms.
- The Ortega brand now offers cauliflower-infused taco shells and flour tortillas, as well as three street taco-inspired sauces as part of the 2020 line up from B&G Foods, Inc.
- Old El Paso, a brand of General Mills, offers gourmet taco shell products widely available in the United States through e-commerce portals, allowing them to reach a broader audience. Taco shells can be purchased online through e-commerce portals, which allows them to reach a broader audience. The pandemic-related slag has been sustained by these mechanisms.
Tortilla Mix Market Segmentation by Category
By Product Type:
- Tostadas
- Taco Shells
- Corn Tortilla Mix
- Flour Tortilla Mix
- Tortilla Mix Chips
By Source:
- Corn
- Wheat
By Processing Type:
- Fresh
- Frozen
By Distribution Channel:
- Online
- Offline
By Region:
- North America
- Latin America
- Europe
- The Middle East and Africa (MEA)
- East Asia
Purchase now and gain full access to the Tortilla Mix Industry report, featuring comprehensive Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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