The GCC shisha tobacco industry value is expected to rise from USD 1,115.00 million in 2024 to USD 2,066.30 million by 2034. The industry is analyzed to expand at a CAGR of 6.40% over the next decade.
Widespread prevalence of shisha tobacco smoking among public sector employees of GCC countries is creating business prospects for key vendors in the region. Players are further selling their products online as online surfing continues to accelerate among youngsters, which has led sellers to switch from direct sales to online sales.
Consumption of shisha tobacco is rapidly increasing in the HORECA sector. Hotels, cafes, and restaurants are rethinking the classic shisha experience to pique the interest of existing and potential customers. Continuous sales of shisha tobacco at these establishments are propelling players to enter contractual deals with food establishment owners.
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“Key players are ramping up their production to meet the growing demand for shisha tobacco. Players are also selling their products on online retail channels as customers are showing greater preference for online purchases. Thus, the industries’ prospects are multipronged in the region,” says an analyst of Future Market Insights.
Key Takeaways from the GCC Shisha Tobacco Industry Report
- The GCC shisha tobacco industry value improved from US$ 795.3 million in 2019 to US$ 1,008.40 million in 2023. During this specific period, the industry recorded a CAGR of 6.10%
- Strong shisha tobacco is a highly favored material type among customers. This material type is predicted to attain a value share of 39.80% in 2024.
- By sales channel, direct sales are expected to account for 23.50% value share in 2024.
Competitive Landscape
Key players in the industry are introducing shisha tobacco in regional flavors to increase their sales among the GCC population. Apart from this, players are also experimenting with new flavors and aromas to tempt the younger population, who are more accepting of bold tastes.
To increase their visibility, players are merging and acquiring other competitive players. Partnerships and collaborations with peers are other effective ways for players to scale their businesses and increase their reach.
Industry participants are taking to online platforms to sell their products to technology-savvy customers. Instantaneous purchasing on these platforms as well as cost reductions are some key advantages of online business that players must consider.
New Releases in the GCC Shisha Tobacco Industry
- In June 2022, Medad Technology created a shisha pipe, called Nesta pipe, which the company claims to be a less harmful alternative to the widely available traditional hookah. This pipe delivers a nicotine hit through ultrasonic vibrations, which eliminates the risk of cancer posed by inhaling toxic fumes. The product made its debut at the Dubai World Trade Centre, which held the World Vape Show in 2022.
- Al Fakher Tobacco Trading ramped up its travel retail offering with the release of Double Kick with Dubai Duty-Free in 2022. The offering is available in three flavors, including Mint, Two Apple, and Grape & Mint. Each package is commercially available in a new 200g size.
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GCC Shisha Tobacco Market by Category
By Product Type:
- Strong Shisha Tobacco
- Mild Shisha Tobacco
- Light Shisha Tobacco
By Flavor:
- Fruit
- Chocolate
- Caramel
- Mint
- Blended
- Others
By End User:
- Beginner/ New Diver
- Casual Diver
- Active Diver
- Advanced/ Professional Diver
By Sales Channel:
- Direct Sales
- Hypermarkets/ Supermarkets
- Specialty Stores
- Convenience Stores
- Independent Small Stores
- Online Retailers
- Other Sales Channel
By Country:
- KSA
- United Arab Emirates(UAE)
- Bahrain
- Kuwait
- Qatar
- Oman
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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