According to Future Market Insights (FMI), the global probiotic supplement market is expected to reach US$ 7,524.6 million in 2024. It is projected to exhibit steady growth during the forecast period, with global demand for probiotic supplements rising at 11.2% CAGR. Accordingly, the total market valuation is projected to reach US$ 23,874.5 million by 2034.
Consumers are becoming health-conscious and aware of the benefits of probiotic supplements in their day to day lives. The probiotic supplement market is expected to rise due to increasing online self-education and regional demand for preventive healthcare.
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Supermarkets and hypermarkets are popular for purchasing protein-based supplement products due to their accessibility and availability of a variety of brands. Consumers are more selective in their approach to probiotics supplements, leading to market growth due to the wide range of products available in these retail channels.
Leading companies are focusing on marketing specific functional products and investing in research & development to produce probiotic supplements for particular groups. Technological advancements are gaining popularity in the probiotic supplement market, with key players focusing on developing new solutions to improve the quality and life cycle of probiotic products.
Key Takeaways from the Global Probiotic Supplement Market Study:
- The global market valuation is projected to reach US$ 23,874.5 million by 2034.
- By 2034, the United States market is expected to surge at 8.1% CAGR.
- Probiotic supplement demand in China is anticipated to rise at a steady CAGR of 9.0% during the forecast period.
- The probiotic supplement market is projected to increase in India at a CAGR of 12.6% through 2034.
- Based on form, the capsule segment is anticipated to rise at a CAGR of 9.2% through 2034.
“Probiotic supplements are advertised to boost mood by promoting gut-friendly bacteria linked to improved mental health. They also help reduce anxiety and depression symptoms by regulating neurotransmitter production, driving market growth,” says a lead analyst at Future Market Insights (FMI).
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Competitive Landscape
Key leaders of the probiotic supplement market are Culturelle (i-Health, Inc.), Align, Billion Cheers (Fermentis Life Sciences Pvt Ltd), Digestive Advantage, Garden of Life (Nestle SA), Spring Valley, Now Foods, Nature Made, and HUM Nutrition Inc.
Leading players are taking key steps like meeting demands of quality and convenience while maintaining a competitive price. Increased spending on research & development and intriguing market techniques are a handful of the growth strategies renowned players are directed toward to expand their customer base.
For instance,
- In 2023, Jarrow Formulas introduced Fem-Dophilus Advanced. This product is designed to provide complete support for vaginal, urinary tract, digestive and immune system health benefits.
- In 2023, True Grace launched its newest product line, “True Littles,” which targets the babies probiotic market. The product is formulated for kids and babies and has considerations based on their taste preferences and digestive health needs.
- In 2022, Kemin Industries introduced a probiotic solution called ENTEROSURE, a ground-breaking effort designed to help reduce the risk of diseases that spread in the intestines of poultry and livestock.
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Get Valuable Insights into Global Probiotic Supplement Market
Future Market Insights (FMI), in its new offering, provides a thorough, detailed and unbiased analysis of the global probiotic supplement market, presenting historical demand data for the years 2019 to 2023 and forecast statistics for the years 2024 to 2034.
The study categorises the valuable insights on global probiotic supplement market based on bacteria type (lactobacillus, streptococcus, bifidobacterium, bacillus coagulants, saccharomyces, lactococcus lactis), CFU count (less than 1 billion, 1 billion to 5 billion, 5 billion to 10 billion, 10 billion to 20 billion, 20 billion to 30 billion, 30 billion to 50 billion, and more than 50 billion), sales channel (hypermarkets / supermarkets, specialty stores, e-commerce, drug stores & pharmacies, health & wellness stores, convenience stores, departmental stores, others), form (tablets / pills, capsules, liquid, powder, gummies / chewable, lozenges, others [gels, soft gel]), customer orientation w.r.t. functionality (babies/infants, women, men and unisex), and region
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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