India’s Ready-to-Mix Food Market Set to Soar: Projected 14.8% CAGR Through 2033 as Millennials Embrace Convenient Dining Options

India Ready-to-mix Food Market
India Ready-to-mix Food Market

The India ready-to-mix food market value is likely to jump from USD 440.1 million in 2023 to USD 1,749.7 million by 2033. The demand for ready-to-mix food in India is expected to be driven by an impressive CAGR of 14.8% over the next decade.

RTE food items are gaining huge demand in India as consumers seek the most out of the snacking-in-the-moment experiences. Consequently, demand for the right blend of taste and nourishment in ready-to-cook foods has escalated. Consumers are giving their trust to brands that are developing snacks the right way with better-for-you ingredients at heart, thus delivering uncompromised quality and taste. Not to mention the accessibility of these products, as foods that are at arm’s reach gain higher adoption.

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  1. Innovative Use by Scientists: Scientists at CFTRI are focusing on maximizing the use of finger millet to enhance its benefits in daily diets.
  2. High Nutritional Value: Finger millet is becoming popular in ready-to-mix food products, thanks to its rich content of dietary fiber, vitamins, minerals, and phytochemicals.
  3. Health Benefits: The inclusion of finger millet in diets is known to offer numerous health advantages, promoting overall wellness.
  4. Impact of Social Media: Social media platforms have played a significant role in popularizing niche snack options, encouraging consumers to explore new snacking trends.
  5. E-Commerce Contribution: The growth and widespread availability of ready-to-eat foods are largely driven by e-commerce and quick commerce platforms, enhancing consumer access in remote areas.

“A key enabler that is blurring the urban-rural divide in the context of ready-to-mix foods is its packaging. Consumers in rural areas are gravitated toward products with small, eye-candy, and bite-sized packets, that fit their pockets. The smaller formats are easier-to-purchase, offer better portion control, and encourage social sharing, and on-the-go-consumption. With invigorated distribution systems and quick commerce, this market can be substantially exploited,” says an FMI analyst.

Key Takeaways from the India Ready-to-mix Food Market Report

  • The India Ready-to-mix food amassed a market size of US$ 392.9 million in 2022.
  • The snack mix application segment accounts for a market share of 5% in 2023.
  • The modern trade segment holds a share of 3% of the market by distribution channel over the forecast period.

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Unraveling the Competitive Scene in the India Ready-to-mix Food Market

Key players are bringing innovation in their ready-to-cook offerings, to elevate the taste, ease, safety, and mood of consumers. Moreover, to bring interesting eating experiences to the consumers’ palate, players are exploring global and regional flavors, textures, and tastes.

New mergers and acquisitions, collaborations, and investments will be seen in the upcoming decade. Additionally, enhancements in the packaging and pricing of the food items are expected to positively influence the market. In this regard, easy-to-access and easier-to-buy smaller units of ready-to-mix foods are expected to be a key trend in the India market.

Key Players in the India Ready-to-mix Food Market

  • Mavalli Tiffin Room (MTR)
  • GITS food products Pvt Ltd
  • Indian Tobacco Company (ITC)
  • Kohinoor Foods and Priya Foods
  • Others

Recent Developments in the India Ready-to-mix Food Market

  • In July 2023, as emphasis turns to millets in light of the International Year of Millets-2023, the CFTRI launched eight new products composed of millets. Some of the products that were launched consist of little millet puttu podi, finger millet semolina, ragi-based RTE malted weaning food, and instant finger millet khichdi dal.
  • In November 2021, ITC unveiled ready-to-cook and ready-to-mix breakfast staples under the household brand “Aashirvaad”. The breakfast staples include suji, rawa, and vermicelli. In the future, the company will also be introducing poha, dalia, and millet cereals. Some of these categories have significant scope and the bandwidth to produce good margins.

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Market Segmentation

By Application:

  • Snack Mix
  • Desert Mix
  • Curry Making Enablers

By Distribution Channel:

  • Modern Trade
  • Kirana Shops
  • Online Retailers
  • Other Distribution Channels

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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