The customized premix market is poised for significant growth, driven by factors such as hectic lifestyles, increasing health consciousness, and rising demand for functional foods. With an estimated value of US$ 9,742.6 million in 2024, the market is projected to progress steadily at a CAGR of 6.1% to reach US$ 17,654.7 million by 2034. Customized premixes are increasingly sought after by consumers seeking convenient and nutritious solutions to meet their dietary needs, including parents looking to ensure optimal nutrition for their children.
The demand for customized premixes is fueled by various factors, including the growing awareness of the importance of proper nutrition, particularly among busy professionals and parents. With hectic lifestyles leading to irregular diets, customized premixes offer a convenient way to ensure essential nutrients are not overlooked. Additionally, the rising popularity of functional and fortified foods, coupled with a preference for natural ingredients, further boosts demand for customized premixes.
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Several factors contribute to the growth of the customized premix market. Firstly, as more individuals engage in physical activities such as sports, the demand for specialized nutrition solutions tailored for athletes and sports enthusiasts increases. Moreover, the trend towards vegetarian and vegan diets has led to the production of customized premixes with vegan ingredients and meat substitutes. Furthermore, the convenience factor associated with customized premixes, packaged in convenient forms like shakes and supplements, appeals to busy consumers seeking on-the-go nutrition.
Key Takeaways from Market Study
- The U.S.A. currently dominates the global customized premix market, and this trend is expected to continue in the coming years.
- According to surveys, approximately 35% of French consumers consume immune-boosting foods and beverages. These consumables are especially popular among people aged the 40s to 50s.
- Powdered customized premixes will continue to be popular among consumers due to their durability. Customized nutrient premixes have a higher level of stability in powdered form than in liquid form.
- Customized premixes are widely used by consumers to improve energy supply. According to FMI, over 30% of consumers prefer customized premixes in high-energy food products.
- Premix blends continue to define stakeholders’ bottom lines, accounting for roughly 60% of total market value.
“Increasing demand for vitamin and mineral-enriched foods, as well as rising consumer health consciousness, are expected to drive industry growth. The market is expected to grow at a significant rate during the forecasted period, owing to the rise of on-demand personalization,” says a lead analyst at Future Market Insights.
Recent Developments in the Customized Premix Market
- In December 2023, US company ADM acquired fellow market player PT Trouw Nutrition Indonesia. By means of the acquisition, the company increased its footprint in the market.
- In April 2023, Royal DSM finalized an agreement to acquire Adare Biome, a postbiotics specialist, for a value of just under US$ 300 million.
- In November 2022, The Wright Group unveiled a new division dedicated to nutritional food called TWG Health & Nutrition (TWG). Customized premixes are one of the focuses of the division.
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Key Companies in the Customized Premix Market
- Archer Daniel Midland Company
- AQC Chem Lab (P) Ltd.
- Barentz International B.V.
- BASF SE
- Beijing Jinkangpu Food Science And Technique Co., Ltd.
- BNSL Limited
- Budenheim
- Coalescence LLC
- Farbest Brands
- Fenchem Biotek Ltd.
- Fuerst Day Lawson Pvt Ltd.
- North America Calcium Private Ltd
- Hexagon Nutrition Pvt. Ltd.
- Jubilant Life Sciences
- Koninklijke DSM N.V.
- LycoRed Limited
- Manisha Pharmo Plast Pvt Ltd.
- Mirpain Gida San. ve Tic. A.S.
- Mühlenchemie / SternVitamin, Nature’s Logic
- Nutrifusion LLC
In-depth Analysis:
The customized premix market is characterized by increasing demand for vitamin premixes, driven by rising levels of vitamin deficiency and growing awareness of the importance of vitamins in children’s diets. Additionally, the food sector remains the dominant application segment for customized premixes, accounting for 70.5% of the market share in 2024. With consumers associating nutrition intake with food, the demand for functional and fortified food products containing customized premixes continues to rise.
Country-Wise Analysis:
Countries such as the United States, the United Kingdom, Germany, China, and India offer significant growth opportunities for the customized premix market. Factors such as rising health consciousness, increasing demand for dietary supplements, and the popularity of fortified foods drive market growth in these regions. For instance, in India, dietary supplements containing customized premixes are gaining popularity, particularly among children and pregnant women, supported by government initiatives promoting healthy food consumption.
Competitive Landscape:
The customized premix market is characterized by a fragmented competitive landscape, with both large players and smaller companies competing for market share. Acquisitions and strategic partnerships are common strategies adopted by market players to expand their presence and product offerings. Recent developments, such as ADM’s acquisition of PT Trouw Nutrition Indonesia and Royal DSM’s acquisition of Adare Biome, highlight the industry’s dynamic nature and focus on innovation and expansion.
In conclusion, the customized premix market offers promising opportunities for investors seeking to capitalize on the growing demand for personalized nutrition solutions. With steady growth projections and increasing consumer awareness of health and wellness, the market presents a fertile ground for investment and innovation in the B2B industry. By leveraging market trends, targeting key regions, and focusing on product differentiation, investors can position themselves for success in this rapidly evolving market.
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About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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