The demand for stevia in Western Europe is expected to grow substantially over the next decade, driven by increasing consumer awareness around health and wellness. Sales in the region are forecast to rise from US$ 157.4 million in 2023 to US$ 324.5 million by 2033, with a compound annual growth rate (CAGR) of 7.5% during the forecast period.
Growing Consumer Health Consciousness Fuels Stevia Demand
Western Europe’s stevia market is expanding as health-conscious consumers increasingly turn to natural alternatives to sugar. With the rising prevalence of lifestyle-related health issues, such as diabetes and obesity, stevia is emerging as a preferred zero-calorie sweetener. This trend is expected to accelerate, as governments and health organizations across the region encourage a reduction in sugar consumption.
- Health and Wellness Trends: Consumers are prioritizing healthier diets, opting for natural, plant-based products. Stevia, derived from the Stevia rebaudiana plant, has become a popular choice due to its natural origins and lack of calories.
- Diabetes and Obesity Concerns: Western Europe is experiencing a growing rate of diabetes and obesity, which has led to a heightened demand for sugar substitutes. Stevia’s ability to provide sweetness without the harmful effects of sugar makes it ideal for those managing blood sugar levels and weight.
Market Trends Supporting Growth of Stevia in Western Europe
- Increased Use in Food and Beverage Products
Stevia’s versatility in a wide range of products—from beverages to snacks and even dairy—has been a key factor driving its demand. The food and beverage sector in Western Europe is witnessing a growing incorporation of stevia in both new product formulations and reformulated versions of existing products, replacing sugar to meet consumer preferences for healthier options.
- Rising Popularity of Clean Label Products
Consumers in Western Europe are becoming more attentive to food labels, seeking products with fewer artificial ingredients. As a natural sweetener, stevia fits well into the “clean label” trend, which promotes transparency and minimal processing in food and beverage items.
- Regulatory Support for Sugar Reduction
Many Western European countries are implementing sugar taxes and promoting campaigns aimed at reducing sugar intake. These initiatives have led manufacturers to seek out healthier alternatives like stevia, creating a favorable environment for growth in the region.
Germany: Key Market for Stevia in Western Europe
Germany is expected to play a significant role in the growth of the stevia market in Western Europe. The country has seen increasing demand for natural sweeteners, particularly in the food and beverage industry. As consumers become more health-conscious, Germany’s stevia market is projected to experience robust growth throughout the forecast period.
United Kingdom: Strong Demand for Stevia-Based Products
The United Kingdom, with its high rate of diabetes and obesity, is another key market for stevia. The government’s sugar tax initiatives have led to increased demand for low-calorie sweeteners, with stevia emerging as a prominent choice among manufacturers looking to reformulate their products.
France: Embracing Natural Sweeteners
France is also contributing to the expansion of the stevia market in Western Europe. French consumers are becoming more health-conscious, driving demand for natural sugar substitutes like stevia. The country’s food and beverage manufacturers are increasingly incorporating stevia into their products to cater to these evolving consumer preferences.
Competitive Landscape
The stevia market in Western Europe is witnessing increased competition as more companies recognize the potential of this natural sweetener. Leading food and beverage manufacturers are investing in stevia-based product lines, while smaller niche players are innovating with stevia formulations. Major companies are also expanding their distribution networks to cater to the growing demand across multiple countries.
Recent Developments
- Cargill and DSM Collaboration (2022): Cargill partnered with DSM to produce EverSweet™, a non-artificial, zero-calorie sweetener made from the stevia plant. This collaboration is expected to strengthen the availability of stevia in the European market.
- PureCircle’s Expansion into Europe (2023): PureCircle, a leading producer of stevia sweeteners, expanded its footprint in Western Europe, bringing a wider variety of stevia-based products to the region’s food and beverage manufacturers.
Key Segments in the Western Europe Stevia Industry
By Nature:
- Organic Stevia
- Conventional Stevia
By Type:
- Liquid Extract
- Clear
- Dark
- Powder Extract
- Stevia Blends
- Glycoside (40%-79%)
- Glycoside (80% and above)
- Stevia Leaves
By Application:
- Dairy Food Products
- Bakery Products
- Beverages
- Packaged Food Products
- Dietary Supplements
- Confectionery Products
- Snacks
- Table Top Sweeteners
- Others (Electrolyte Mixes and Medicinal Formulations)
By Country:
- United Kingdom
- Germany
- France
- BENELUX
- Sweden
- Norway
- Denmark
- Italy
- Spain
Browse full Report: https://www.futuremarketinsights.com/reports/demand-and-trends-analysis-of-stevia-in-western-europe
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
Contact FMI:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-347-918-3531
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube