Shifting Focus from Refineries to Petrochemicals to Take a Major Leap in Demand Sales of Mixed Xylene

Oil Conversion to Petrochemicals Complex in Saudi Arabia

Saudi Aramco, Saudi Arabian Oil Company and SABIC, petrochemical manufacturing company in Saudi have recently signed a MoU (memorandum of understanding) for nearly $25Billion oil conversion into chemicals complex. Sources from the two firms have confirmed that they received the PMC (project management consultancy) bids for conversion of planned oil to the chemicals scheme. Bidders for project management consultancy contract are inclusive of

  • Amec Foster Wheeler – UK
  • WorleyParsons – Australia
  • Jacobs Engineering – US
  • Fluor – US
  • KBR – US

According to the existing plans, the exclusive project converted nearly 235,000 barrels each day of Yanbu refinery in a combined refinery as well as petrochemicals complex. In addition, the exclusively combined petrochemical units are inclusive of an aromatics complex, pitch facilities, petroleum and isobutene coke, cumene, steam cracker and most importantly, mixed xylene.

Korean Companies Increase Investments in Petrochemicals Production

Hyundai Oilbank, GS Caltex, S-Oil and SK Innovation are amongst the four prominent Korean oil refineries. These companies are increasingly shifting their focus towards non-refining businesses from refining, thereby investing heavily in the petrochemical facilities inclusive of NCCs (naphtha cracking centers). The four refineries are taking immense efforts in ensuring enhancement of their petrochemicals production capacity. Sources from SK Innovation had revealed that the company’s ethylene production capacity has increased by over 1Million tons in 2018.

S-Oil is constantly working on doubling the production of paraxylene and benzene and currently is focusing on the expansion of its petrochemical business. Furthermore, the company is making heavy investments of nearly 4.8Trillion for building an ODC (olefin downstream complex) and RUC (residue upgrading complex). GS Caltex is producing ethylene of nearly 700,000 tons every year as well as polyethylene of nearly 500,000 tons at a MFC (mixed feed cracker) that would be completed by 2022 along with an exclusive investment of nearly 2Trillion.

The production of paraxylene, toluene and benzene by Hyundai Oilbank has tripled since the last decade. Most of all, this company has recently entered into collaboration with Lotte Chemical and has made a heavy investment of nearly 2.7Trillion for building a HPC (heavy petrochemical complex) based on feed that would support in producing polyolefins and olefins with the help of heavy fuel oils as feedstock.

Development of New Catalytic Reforming Units to Drive Production Sales of Mixed Xylene

Petron Corporation, largest oil refining as well as marketing company in Philippines recently announced its plans of investing in the catalytic reforming unit. This would hold as a major prospect for producing petrochemicals including xylene, toluene and mixed xylene for sale to export market. Petron is likely to finish the basic engineering design analysis on the new unit soon and investment decision will be made by first quarter of 2019. The company is taking immense efforts in elevating its position in the global business and the high sales volumes would be attributed towards Philippine and Malaysia operations.

A recent study by Future Market Insights on mixed xylene market indicates, the refining industries witnessing expansion of petrochemical business as global trend. In addition, oil refineries are majorly competing for the NCC investment.

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Vegan Cheese to Witness Soaring Demand as Manufacturers Strengthen the Supply Chain

Expanding Vegan Cheese Portfolio of Daiya with Brand-New Ready-To-Eat Cheeze Sticks

Daiya Foods Inc., dairy alternative food company in Vancouver, British Columbia recently announced the launch of new vegan cheeze sticks that was added to the wide-ranging portfolio of cheese. The all-new Mozzarella Style Deluxe Cheeze Sticks are free of gluten, soy and dairy. The new vegan cheese sticks are made available in 6 individually wrapped sticks packets that are perfect for ready-to-eat work desk snacks, lunchboxes and snacking. The all-new plant based vegan cheese is targeted towards lactose intolerant, vegan and allergic individuals.

Apart from this, the vegan cheese company is planning to expand its production facility in Burnaby, Vancouver, in order to cater to the brand’s need for generating staggering revenues of nearly $1 billion. The vegan cheese company further announced that they would be shifting their 400,000sq.ft.home by 2020. The new headquarters of the vegan cheese company is likely to be a long-term investment for the forthcoming years, thereby benefitting the plant-based foods demand and supply across the globe.

Strategic Acquisitions Enables in Expanding Presence of Go Veggie Brand in Canada

GreenSpace Brands Inc., sells, markets and develops natural and organic products in Canada, recently acquired Galaxy Nutritional Foods, Inc., producer of plant-based cheese-free products. GreenSpace Brands has planned to ensure Go Veggie as the prominent plant-based food business in the North America. This transformational acquisition is benefitting GreenSpace Brands Inc., by making them a coveted vertical of the plant-based dairy, enabling in leveraging their Canadian platform, thereby launching Go Veggie brand to the Canadians. Plant-based foods are witnessing surging demand in Canada, which in turn makes GreenSpace Brands to expand its presence in that country within that space.

Strategic Distribution Deal for Support in Streamlining Distribution Process

Field Roast Grain Meat Co., markets and produces vegan meat products, recently announced the exclusive distribution deal with the Australia-based distributor, Essen Foods. The acquired company is expected to enable in streamlining distribution process with their wide-ranging brand experience as distributor and importer of the American-made food products. This strategic decision is expected to benefit Field Roast Grain Meat Co., with cost-efficiency, thereby supporting growth and forthcoming developments along with continuing momentum on an international basis with overall support of the Essen Foods company.

The unmatched network of the associated delivery infrastructure, transport and cold storage cold storage partners of Essen Foods enabled in expanding distribution for the products of Field Roast Grain Meat Co., inclusive of Loaves, Roasts, FieldBurger, Deli Slices, Field Roast Sausages as well as the vegan cheese brand’s all-new frozen set. Under this strategic deal, Essen Foods also offers the vegan cheese company with Australian label compliance, trade show presence, in-store marketing support and regional advertising along with others.

A recent study by Future Market Insights on vegan cheese market indicates, rapidly increasing demand for plant-based alternatives and mozzarella vegan cheese is expected to drive the revenue sales in the overall vegan cheese market.

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Changing Healthcare Landscape to Influence Point of care Cholesterol Monitoring Device Demand

Point of care cholesterol monitoring device is being used increasingly for detecting the blood analytes for further diagnosis and management. It is a modern healthcare device that enables the clinicians or patients to perform diagnostic tests outside laboratories. Its compact design and portability makes it ideal for use in obtaining results of lipoprotein and cholesterol levels in the blood. Point of care cholesterol monitoring device helps detect the total cholesterol profile. Moreover, the demand for hand held and portable devices is increasing rapidly, further boosting the demand for point of care cholesterol monitoring device.

Prevalence of Home Care to Stimulate Point of Care Cholesterol Monitoring Device Sale

Self-testing process is gaining tremendous demand lately, with its benefits that allow faster diagnosis along with a convenience factor. The rapid and seamless process of monitoring cholesterol level provided by device, ensures better health management. Moreover self-testing and home care devices act as a cost-effective way of diagnostics, making them a futuristic diagnosis device for cholesterol monitoring. For example, at-home cholesterol monitoring kits are gaining traction over the years, with the simplicity and ease associated with them.

Regulatory Approvals to Remain a Significant Milestone

With various medical device manufacturers developing point of care medical devices, there has been a rise in awareness of stringent regulations associated with the use of the point of care cholesterol monitoring device. The approval of the US FDA (Food and Drug Administration) plays a major role in the growth of the point of care cholesterol monitoring device landscape. Prominent players are on a constant focus of gaining FDA approvals for their point of care products, to ensure reliability. For example, Solana Health, a key player in the point of care cholesterol monitoring device offers a home cholesterol kit that is certified by FDA.

Tapping Opportunities in International Market with New Development

Companies are often witnessed expanding their footprint across various markets to profit from the several promising markets. For instance, ACON Laboratories, Inc., a global manufacturer of medical diagnostic products for point of care and clinical laboratory sectors, and a leading point of care cholesterol monitoring device market player recently announced that its Mission Lipid Data Management Software is made available for international customers, to use it with the Mission Cholesterol Meter, which would allow easy transfer of lipid panel results from the meter to PC. This would create and manage the electronic records securely.

The point of care cholesterol monitoring device market research report presented by Future Market Insights is a compilation of the significant growth areas of the market. The key market segment analysis, evaluation of opportunities in the major regions, and the potential scope of the market shines light on the future market scenario. Furthermore, the key developments carried out by prominent market players and the significant strategies implemented by point of care cholesterol monitoring device market players plays a crucial role in effective decision making for emerging point of care cholesterol monitoring device providers.

To avail the key insights and findings pertaining to the point of care cholesterol monitoring device, click here.

Beach Towels Market Forecast, Trend Analysis & Competition Tracking – Global Review 2018 to 2027

Product Introductions Apropos to Millennials’ Predilections to Gain Ground in the Beach Towels Market

The beach towels market is expected to remain under the influence of evident yet overlooked factors such as altering preferences of modern consumers, traveling preferences of millennials, increased spending power, and evolving production & marketing dynamics. As manufacturers of beach towels comply their production with these influencing factors, the beach towels market is marked by the introduction of a range of novel products that not only complement fashion craving but provide relaxing, durable beach towels.

Rising summer heat has made beaches a preferred holiday destination for beach lovers as well as families. As beach holidays remain among the top priority of travelers, the market for beach holiday accessories is expected to witness stable growth, in turn, driving the beach towels market. However, a steady outlook of the beach towels market carries a number of caveats that are likely to impound the progressive trend of the market.

Driving Growth through Millennial-Fave Product Evolution

As beaches have become a must on every travel lovers’ bucket list, the market for beach holiday accessories is likely to witness an impressive growth in the foreseeable future. Beach towels are one of the important beach holiday accessories purchased by travelers for comfort and delight. With their significant impression on the global business landscape, millennials’ evolving preferences for vacations have transmuted the industry output. Apropos to their predilections, beach towel manufacturers have introduced a range of products that are trending in the beach towels market.

  • While cotton is the preferred fabric for beach towels, other fabrics such as linen, velour, microfiber and terry cloth cotton among others are provided by the beach towel manufacturers. Greater liking for cotton has led manufacturers to introduce beach towels woven by finest sheared cotton delivering super soft texture.
  • Breaking the standard trend of rectangle shape, leading market players have launched round beach towels – ‘roundie’ which is getting considerable traction among millennials. Companies such as Ban.Do and the Round Towel Company have introduced round beach towels with attractive prints.
  • Apart from their use as a promo item, the huge imprinting areas of beach towels are being dyed in multiple color shades and printed with actual arts and quotes, transforming a simple beach towel into a captivating beach accessory.
  • As the adoption of beach towels is encouraged by a gifting trend and wholesale purchase from beach resorts, the presence of a wide range of budget in the beach towels market is another millennials-led market course.

Ambitious Outlook for Beach Holidays Pointing to a Positive Growth Ahead

Beach holidays remain among the top holiday destinations of travel lovers where starting from millennials to baby boomers are promoting the positive outlook of the beach holiday industry. Addition of capacities in popular beach destinations by travel companies has supported the rises and falls of the industry. Further, changing consumer trends have prominently impacted the design and production output of beach accessories including beach towels. As manufacturers comply with the evolving modern demands, beach towels have remained successful in gaining a substantial consumer traction. The rapidly growing travel industry, generating revenues worth trillions of dollars, and steadily rising preference for beach holidays are set to bolster the holiday accessories market, further supporting the progress of beach towels market.

Albeit a steady inclination for beach holidays underpins the progress of beach towels, incidences of the tsunami and alarming spread of humidity related infectious diseases are quenching travelers’ interest for beach holidays. Further, as beach towels serve a restricted purpose as compared to bath towels, their adoption remains strangled among the consumer pool of beach lovers. Factors as such are likely to confine the future progress of the beach towels market.

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Europe Industrial Protective Clothing Fabrics Market Grows with the Growing Trend of Offering Sustainable Fabrics

With the increasing awareness about the safety of employees working in various industrial sectors, such as oil & gas and chemical industries, the demand for industrial protective clothing fabrics is increasing across Europe. The Europe industrial protective clothing fabrics market is gaining momentum with the rise in the number of industries using protective clothing. In addition, the increasing safety concerns among employees is triggering demand for industrial protective clothing fabrics, boosting the growth of the Europe industrial protective clothing fabrics market. In order to meet the consumer requirements as well as to conform to the government regulations regarding workers safety in industrial processes, most industrial organizations across the region are making use of industrial protective clothing fabrics. This is boosting the growth of the Europe industrial protective clothing fabrics market.

While the demand for industrial protective clothing fabrics remains high in the European Union, leading manufacturers in the Europe industrial protective clothing fabrics market are introducing sustainable fabrics. Increasing environmental awareness among end-users is encouraging manufacturers in the Europe industrial protective clothing fabrics market to introduce environmentally friendly industrial protective clothing fabrics. This is boosting the adoption of various environmentally friendly fabric technologies among market players in the industrial protective clothing fabrics market.

Manufacturers in the industrial protective clothing fabrics market are introducing sustainable alternatives to the conventional materials used while manufacturing industrial protective clothing fabrics. Growth in the environmental awareness among consumers as well as market players in the industrial protective clothing fabrics market is making the trend of producing sustainable industrial protective clothing fabrics popular. This is expected to redefine the growth prospects of the industrial protective clothing fabrics market in the coming years.

Europe Industrial Protective Clothing Fabrics Market: Rise in Adoption of Advanced Technologies to Improve the Quality of Fabrics

As the demand for industrial protective clothing fabrics is increasing across various industrial sectors in Europe, manufacturers in the industrial protective clothing fabrics market are making use of innovative materials to manufacture industrial protective clothing fabrics. Most manufacturers are focusing on their research and development stream to promote product innovation to gain an edge in the Europe industrial protective clothing fabrics market. Increasing adoption of advanced technologies to improve various characteristics of industrial protective clothing fabrics is becoming a popular trend in the industrial protective clothing fabrics market. Leading manufacturers in the industrial protective clothing fabrics market are employing technologies to improve the mechanical strength and after-wash appearance of industrial protective clothing fabrics. This is likely to help them to consolidate a stronger position in the industrial protective clothing fabrics market in the upcoming years.

Furthermore, the adoption of advanced technologies is aiding market players in the Europe industrial protective clothing fabrics market to improve the durability and lifecycle of industrial protective clothing fabrics. This is helping leading manufacturers and distributors in the Europe industrial protective clothing fabrics market to improve their sales. Also, the trend of manufacturing specific types of industrial protective clothing fabrics for various industries is emerging as a popular trend in the Europe industrial protective clothing fabrics market. Leading manufacturers in the Europe industrial protective clothing fabrics market are incorporating advanced technologies to encourage product innovations. This is ultimately helping the market players to gain a competitive edge in the Europe industrial protective clothing fabrics market in the near future.

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Global Giants Entering the Europe Baby Monitor Market are Intensifying the Competitive Environment of the Market

Rapidly mounting number of working parents in European countries is triggering needs for improving convenience and accessibility of baby monitors to make use of enhanced childcare accessories for their babies. The increased spending on baby care accessories and equipment is boosting the sales of advanced baby monitors, as well as the growth of the Europe baby monitor market. Furthermore, the rise in safety concerns among new parents is likely to provide a boost to the expansion of the Europe baby monitor market in the near future. To capitalize on the increasing demand for advanced baby monitors in Europe, a mounting number of manufacturers and distributors are entering the Europe baby monitor market.

With the rapid growth of the Europe baby monitor market, leading manufacturers in the market are introducing technologically advanced and innovative features of baby monitors. The Europe baby monitor market is growing with the increasing number of new entrants in the market, who are launching advanced baby monitors to establish a stronger position in the market. With the rise in growth opportunities in the Europe baby monitor market, global giants, such as Philips, are entering the Europe baby monitor market. This is intensifying the competitive landscape of the market, yet complementing the growth of the Europe baby monitor market.

For example, Royal Philips – a global leader in health and technology – recently announced that it has completed the acquisition of Health & Parenting Ltd. – a London-based manufacturer of healthcare appliances. The growth prospects of the Europe baby monitor market are likely to be influenced with this acquisition as it is helping the company to introduce its connected devices such as Philips Avent smart baby monitor in the European markets. The company aims to strengthen its digital offerings, including its digital baby monitors, and increase the scale of its parenting platform in the Europe baby monitors market.

In addition, Royal Philips also entered a partnership agreement with Onelife Health – a German digital health company – to introduce connected healthcare solutions in the Europe baby monitor market. The company is aiming to establish a strong network in the Europe baby monitor market in order to boost the sales of its advanced healthcare products, such as baby monitors, in the European Union. Collaborating with local healthcare companies and acquiring established technology developers in the region is likely to help global giants to consolidate a stronger position in the Europe baby monitor market. An increasing number of globally established manufacturers and distributors is intensifying the competition in the Europe baby monitor market. This is encouraging manufacturers and distributors in the Europe baby monitor market to adopt innovative business strategies and advanced technologies to introduce unique baby monitors in the market. This can help local manufacturing companies to gain a competitive edge in the Europe baby monitor market in the upcoming years.

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Lab Workflow Solutions Market Forecast, Trend Analysis & Competition Tracking – Global Review 2018 to 2027

Dependency for Regulating Routine Lab Workflows Stimulating Sales of Lab Workflow Solutions

With greater dependency on sample testing in the in-vitro space in healthcare domain, it has become essential to regulate and streamline day-to-day sample processing in laboratories. With that as a primary focus of various laboratories, the essentiality of lab workflow solutions has never been so imperative than it is today. This is massively pushing the adoption of various lab workflow solutions such as software and analytics to restructure and rationalize the sample data collected in labs, which is driving the growth of lab workflow solutions market.  

In the era of IT implementation, changing reimbursement landscape and healthcare integration, improvements in lab workflow solutions should not be confined to laboratory success alone but should extend to various departments thus leveraging improvement opportunities across healthcare organizations.

Empowering Diagnostics with Lab Workflow Solutions

With increasing complexity in diagnostic laboratories, the need for critical management to ensure balance between financial and operational priorities including managing personnel, budgets, customer satisfaction and quality assurance has become vital in diagnostic laboratories. With advanced lab workflow solutions, diagnostics can be taken to a next level using a holistic approach to facilitate speed, cost reductions and quality, consequently enabling efficient implementation, laboratory benchmarking and overall lab workflow.

Lab Workflow Solutions Support in Overcoming Crucial Challenges

Laboratories typically face challenges with respect to managing high volumes of data. They need to cope up with constant and significant increase in accuracy and volume of information associated with sequencing. In addition, other challenges such as identification of scalable solutions to organize and track relevant samples and data, maintain necessary connectivity between data and samples, cutting down time needed for manual management as well as manual data processing and retrieve and store data as and when needed can be addressed using lab workflow solutions. Given these set of hurdles faced by laboratories, demand for lab workflow solutions have dramatically risen across various departments, which in turn has been instrumental in driving the growth of the lab workflow solutions market worldwide.

Cloud Transforming Lab Workflow Solutions

Pervasiveness of Internet of Things (IoT) and cloud platform has relentlessly transformed the lab workflow management space, in turn supporting adoption of lab workflow solutions. Workflow audit in labs can now be easily carried out using the cloud platform. The cloud platform can encrypt data in storage and transit enabling efficient control over routine lab workflow. The transition from archaic model of storage and collection data of samples to smart handling of data is likely to result in development of Internet of Labs along with cloud based equipment in the coming years. With cloud in the lab workflow solutions picture, it has become increasingly possible to further enhance productivity, improve traceability and reduce costs associated with maintenance.

Additionally, companies involved in lab workflow solutions are introducing advanced decision support systems to back clinical workflow and facilitate decision support. For instance, Roche has introduced “Navify” tumor board solution that expedites efficient lab workflow as well as optimize decision making apropos of cancer case reviews. It standardizes lab workflows by amassing relevant patient information and ebbs errors, facilitates effective team collaboration as well as evaluate potential treatment solutions. Likewise, Philips has launched IntelliSpace Enterprise Edition, a novel and scalable informatics system. Such developments across the entire lab workflow solutions umbrella has significantly pushed the adoption of lab workflow solutions across healthcare facilities, thus furthering the growth of the lab workflow solutions market. However, relatively high costs associated with enhanced lab workflow solutions are likely to create a major hurdle in terms of adoption and integration of such systems, particularly among small-scale laboratories.

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Qualcomm Stocks Face Selloffs as the US Chipmaker Heads for Legal Battle in FTC Case

It’s been two years since United States Federal Trade Commission sued the multinational chipmaker for misusing its patents to create a monopoly in the market. Qualcomm reciprocated by launching separate lawsuits against Apple Inc. in Germany and the United States. Although the suit by FTC was filed two years ago, the hearing is going to take place from January 4, 2019. Apple has accused Qualcomm of misusing its strength in smartphone component market and forcing Apple to pay irrational and exaggerated licensing fees.

The central issue with the FTC case is Qualcomm’s licensing fees for patented technology which enables multiple data streams to be simultaneously used for same set of radio frequencies. The innovation is not disputed by any of the opponents which is actually a standard in the industry. The dispute is centered in the way by which Qualcomm gets paid. The company charges a percentage of the total selling price of each and every phone sold, which is irrational according to opponents who argue that the fees be set as a percentage of the price of the component that uses its technology rather than the complete product. If this is accepted, Qualcomm’s revenue through licensing fees will drop to one by tenth of its current collection, raising concerns about the company’s current business model.

Qualcomm is arguing that without its technology, any smartphone would be reduced to a regular phone without the internet. Qualcomm doesn’t give licenses to its rivals such as Intel and MediaTek Inc. Qualcomm believes that they don’t need licenses as it gets paid by smartphone manufacturers and has never sued them in the past. FTC alleges that Qualcomm’s refusal to issue licenses to Intel and MediaTek is a part of wider strategy to monopolize the market. As a result, companies like Apple are increasingly depending on Intel for its chips. 

Samsung, the world’s largest chipmaker, along with Intel has supported the FTC and has accused Qualcomm of indulging in monopolistic practices to maintain market dominance at the cost of competitiveness in the entire industry. FTC and Apple issue has caused a hurried selloff in Qualcomm’s stock, shaking share market confidence on the Qualcomm’s capacity to charge fees for its patents. Broadcom Ltd, a global semiconductor giant, in February this year had reportedly offered $117 billion to Qualcomm as part of an acquisition deal, the bid turned hostile after FTC issue, only to be thwarted by US government on the grounds of national security.

Breakthrough Research Suggests Existing Breast Cancer Drugs could be Used to Treat Certain Types of Lung Cancers

 Breast cancer drugs can also be used to treat certain targeted therapy resistant lung cancers, according to a new study. The study, conducted on mice, found that the mutations in the gene EGFR were responsible for certain lung tumors in mice. When protein p110a was blocked by drugs, the tumor shrank in size.

P110a blocking drugs are currently undergoing clinical trials against certain types of breast cancers, showing potential for use in other therapeutic areas.The findings can help EGFR mutant lung cancer patients who are undergoing treatment. Presently, the EGFR mutant lung cancer patients are treated with certain targeted therapies but unfortunately the tumors have shown a tendency to become drug resistant after initial years of therapy.

When the first line of therapy is over, it is usually followed by chemotherapy. Chemotherapy is non-targeted, and the potential side effects have created challenges. Chemotherapy has not been very effective and medical fraternity is on a lookout for a viable alternative. Researchers are now exploring the possibility whether p110a inhibitor drugs can be used for a second line of therapy in place of chemotherapy.

The team of researchers led by Dr. Julian Downward of the Francis Crick Institute and Institute of Cancer Research in United Kingdomare studying the interaction between the p110a and RAS protein. Mutation in the RAS gene is the cause of one fifth of all cancers. The unfettered growth caused by this gene is the focal point of this study.

The post intervention results of the study are quite stunning. Before the treatment, two thirds of the lung space was occupied by the tumor. When the interaction between p110a protein and RAS gene was blocked, it shrank to one tenth of the lung space.

Very few side effects were noticed in the drug trails. The trials were conducted only on mice, a rare genetic technique not possibly viable for treatment on human subjects was used. Even though Dr. Julian sees great future in blocking this pathway, he clarifies that the research is still in preliminary stages and many years away from the clinic.

Nestlé to Launch its Green Burger and Purple Milk Soon

The Swiss transnational food and drink company, Nestle, is gearing up to launch its new vegan burger. The company is going to release an organic plant based patty, Incredible Burger, under the brand name Garden Gourmet. The meat-free burger will be another addition in Nestlé’s dairy free food and beverage series of products. Other products include purple milk which is made from blueberries and walnuts, and blue latte featuring spirulina algae rich in antioxidants and minerals.

The meat free burger will be made from wheat protein and soya. New research is pouring in the food business about the cost effective and low risk interventions that lower Hba1c, Body Mass Index and cholesterol levels, as a result, the new generation of consumers are looking to avoid animal protein. Cholesterol free food startups are booming, and there have been notable acquisitions in the news. Unilever recently acquired meat and plant based Dutch startup The Vegetarian Butcher. Leonardo Di Caprio and Bill Gates backed startup Beyond Meat which makes plant based beef patties, has gained much popularity and influence.  With the vegan burger Nestle has played its cards wisely against its rivals.

Nestlé’s original product line-ups focused on meat products like ham and Hearta sausages; However recent trends showing customer disinclination towards animal products has led Nestle to reorient its strategy in favor of meat free Vegan products.

Nestlé’s ambitions to gain footing in Vegan market is not new. In 2017, Nestle acquired vegan and vegetarian food company Sweet Earth, this year it acquired a majority stake in Latin American organic plant based food company Terrafertil. Nestle is in the process of integrating its existing brands for vegan consumers like Haagen-Dazs’s non-dairy ice-cream. Protein packed vegan coffee smoothies were launched recently under its Nescafe brand name.  Half of the protein that nestle uses comprises of plant sources, reported The Edge.

Garden Gourmet, is the brand name under which the Incredible Burger will be launched, has earlier made meat free renditions of cheeseburgers, sausages, bratwurst, nuggets and schnitzel. The popular and the healthy choice has lost its antagonistic relationship as health consciousness and plant based movement gains traction worldwide. Consumers equipped with information are moving towards conscious choices. Revolution is on its way in the vegetarian category, and companies are taking the challenge of healthy food without a compromise with taste head on.