The global hydrogel face mask market size was valued at US$ 116.36 million in 2023 and is estimated to reach a revised size of US$ 315.80 million by 2033. Premium hydrogel face masks are gaining popularity worldwide, leading to a projected expansion of the market at a CAGR of 10.5% during the analysis period.
The increasing demand for anti-aging and revitalizing hydrogel masks stands out as a primary driver fueling the growth of this market. Another significant factor propelling this expansion is the growing awareness of the benefits associated with hydrogel masks.
After the pandemic, the market had high growth prospects due to the increasing demand for organic and natural hydrogel masks. Because organic gel can hold 99% of liquid, it can improve the quality and appearance of the skin. This bodes well for the market’s growth in the coming years.
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This facial treatment employs hydrogels to effectively deliver moisture and essential nutrients to the skin. Hydrogels, composed of water and gel-like polymers, exhibit exceptional absorbency properties. Consequently, they have the capacity to retain large quantities of water and nutrients, making them well-suited for delivering a potent blend of hydration and nourishment to the skin. For instance, hydrogel masks can contain as much as 98% water along with key ingredients like hyaluronic acid, collagen, and vitamins A, C, and E.
Key Takeaways from Market Study
• The hydrogel face mask market is expected to grow at a CAGR of 10.5% over the forecast period.
• According to estimates, the hydrogel face mask market in the Asia Pacific will remain strong throughout the length of the forecast period.
• Dry skin is expected to account for 34% of the hydrogel face mask market in 2023.
• Online channels dominating the global industry accounted for 45.0% of overall revenue and grow at the fastest CAGR of 14.2%.
Competitive Landscape:
Several prominent companies dominate this market, including
- 111SKIN
- BIOEFFECT
- Heritage Brands
- Unilever
- L’oréal Groupe
- Johnson & Johnson
- Minerva Research Labs
- TULA Life
- Ensbeauty Group
- Natural Face Lift Company
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The choice of active ingredients and materials for hydrogel face masks, as well as packaging, will be driven by sustainability and environmental footprint awareness. Manufacturers of the products can gain a larger share of the market, expand their product portfolios, and expand their geographical reach by engaging in these activities. By partnering with other companies, key players can also gain access to new markets and advanced technologies. They can also acquire companies, merge, and diversify their portfolios.
Recent Developments:
• In January 2022, Seoul Mamas, a U.S.-based private-label K-beauty products company, partnered with Oscar Mayer to produce hydrogel sheet masks that promote skin elasticity and hydration while reducing inflammation.
• In February 2022, Quench Botanics launched the Bravocado Brightening Under Eye Hydrogel Mask as part of its Botanics branch.
• In March 2021, Neutrogena Skin360 will release a highly anticipated 3D-printed sheet mask that will allow users to further customize their masks using the app. Beta testers will be able to customize the Neutrogena MaskiD with their smartphones by using the 3D cameras on their phones.
• As part of the Neutrogena MaskiD hydrogel face mask, Johnson & Johnson used bioprinting technology in March 2021.
• The Glowing Potion Hydrogel Facial Mask and the Lavender Youth Miracle Hydrogel Facial Mask from Maskologist have been introduced in August 2019.
Hydrogel Face Mask Market Segmentation by Category
By Skin Type:
- Dry
- Oily
- All
By Type:
- Bio-cellulose Based
- Synthetic Polymers Based
By Application:
- Skin Brightening
- Anti-Aging
- Anti-Acne
- Others
By Distribution Channel:
- Online
- Hypermarkets & Supermarkets
- Specialty Stores
- Pharmacy & Drug Stores
By Region Outlook:
- North America
- Latin America
- Europe
- The Middle East and Africa
- East Asia
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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