The reusable straws market is on a steady upswing, projected to reach a value of US$4.4 billion by 2033. This eco-friendly alternative to disposable straws is expected to maintain a healthy compound annual growth rate (CAGR) of 7.9% from 2023. This growth reflects a growing consumer shift towards sustainable practices and a rising awareness of the environmental impact of single-use plastics.
The Rise of the Reusable Straw: Sipping Sustainably Towards a US$ 4.4 Billion Market
Eco-Conscious Consumers Drive Change:
- Environmental responsibility is a major buying factor, with millennials leading the charge.
- Growing awareness of plastic pollution, highlighted by staggering statistics like billions of straws used annually, is fueling the demand for reusable alternatives.
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Plastic’s Downfall, Reusable Straws’ Upswing:
- The negative impact of plastic on our planet – land, water, and air – is prompting a shift away from disposable straws.
- Traditional waste management methods (reduce, reuse, recycle) haven’t effectively addressed plastic straw pollution.
- A staggering 79% of plastic waste ends up in landfills or the environment, highlighting the need for sustainable solutions.
Government Regulations Pave the Way:
- Plastic straw bans are gaining momentum globally, with the European Union and the United Kingdom leading the way.
- These regulations are significantly reducing disposable plastic straw consumption.
The Hospitality Industry Joins the Movement:
- Major players like Starbucks and McDonald’s eliminating plastic straws is a huge win for sustainability.
- The rise of takeout and coffee culture has unfortunately contributed to plastic straw use, but this trend is reversing.
Innovation Inspires Sustainable Options:
- With plastic straws becoming a social taboo, unique and eco-friendly reusable straw designs are emerging.
- Examples include biodegradable straws made from corn and rice, and wheat-based straws that decompose quickly.
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Looking Ahead: A Market Poised for Growth:
- The reusable straw market is projected to reach $4.4 billion by 2033, reflecting a steady growth of over 11%.
- This growth is driven by a combination of environmental awareness, government regulations, and consumer demand for sustainable alternatives.
The reusable straw movement is a prime example of how consumer preferences and government action can create positive environmental change. As the market continues to evolve, expect to see even more innovative and eco-friendly options emerge, allowing us to sip our beverages guilt-free.
US and Canada Reusable Straws Market Outlook
US and Canada remain prospective areas for reusable straws sales. The shift towards reusable straws and ban of straws and single-use plastics has witnessed an upward trajectory in the countries. The prime reason for shift in plastic culture in US is the monstrous amount of plastic consumption, an approximate of 500 million plastic straws and stirrers. In July 2018, Seattle became the largest US city to ban plastic straws.
Starbucks and McDonald’s have abolished the use of plastic straws, an initiative holding high magnitude and significant deduction in the plastic dump created by the HoReCa sector. Rising demand for takeaways and highly penetrating coffee culture had played a major role in the increase in consumption of plastic straws. The adoption of reusable straws has possibly reduced the plastic piling and also propagating the demand for reusable straws.
Europe Demand Outlook for Reusable Straws
Europe has been severely impacted by the COVID-19 crisis, resulting in a decline in economic activities. The hospitality sector has been thrashed by the lockdown restrictions thus explaining the drop in sales for straws in general. However, the fall in sales was short-lived and with take-home services rebounding, the demand projection over the forecast period is likely to take an upward motion for reusable straws.
In the U.K., Queen Elizabeth II banned plastic straws and bottles from all royal estates, cafes, and gift shops while Prime Minister Theresa May announced a Britain-wide ban on the sale of plastic straws, stirrers, and plastic cotton swabs.
British businesses like Waitrose, London City Airport, McDonalds UK, and Costa Coffee have imposed a ban on straws, Ryanair focuses on becoming “plastic free” by 2023, and Marriott is implementing a straw ban at all 60 British properties.
Bars in Italy are shunning the use of plastic straws and adopting bio-straws instead. Italy has resorted to pasta straws, in a bid to avoid plastic straws thereby reducing plastic waste. Likewise, other European countries have been following the suit. A London-based company, Stroodles has edible, biodegradable pasta straws made from water and wheat, making these 100% vegan as well.
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Who are the Key Manufacturers and Suppliers of Reusable Straws?
Some of the leading manufacturers and suppliers of reusable straws include
- The Final Co. LLC
- OXO Tot
- Klean Kanteen
- GoSili
- Koffie Straw
- Greens
- Off the Grid with a Kid
- EcoVibe
- Buluh Straws
- Grass
- Simply Straws
- Flyby
- Hummingbird
- HIWARE
- Slurp
- Ozak, Asp
- Hand LLC
Key Segments of Reusable Straws Market
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By Type:
- Metal (Stainless Steel)
- Silicone
- Glass
- Bamboo
- Others
By Sales Channel:
- Modern Trade
- Direct Sales
- Convenience Stores
- Specialty Stores
- Mono-brand Stores
- Other Sales Channel
By End-use Industry:
- Residential
- Foodservice
- Institutional
By Region:
- North America
- US & Canada
- Latin America
- Brazil, Mexico, Others
- Western Europe
- EU5
- Nordics
- Benelux
- Eastern Europe
- Asia Pacific
- Australia and New Zealand (ANZ)
- Greater China
- India
- ASEAN
- Rest of Asia Pacific
- Japan
- Middle East and Africa
- GCC Countries
- Other Middle East
- North Africa
- South Africa
- Other Africa
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
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