With increasing adoption of Long-Term Evolution (LTE) networks in the mainstream for mobile communication, LTE is moving towards replacing Land Mobile Radio (LMR) as communications technology. Traditionally conducted on LMR networks, the communication was limited to the specific area. However, with the wireless technologies such as LTE and WLAN, communication becomes possible in more wide range and areas. This is driving demand for Push-to-talk over cellular powered by LTE as a feature-rich and cost-effective solution than LMR.

Owing to the growing demand for next-generation LTE networks across countries, the push-to-talk over cellular market is likely to witness significant growth, bringing in more than US$ 5,000 million by the end of 2026, according to a recent report by Persistence Market Research (PMR).

Large bandwidth architecture supporting video and other applications and providing support for mission-critical push-to-talk and push-to-video features, LTE is expected to witness growing demand from public safety agencies. Industries, particularly operating in hazardous areas with the need for one-to-one communication are providing push-to-talk over cellular solution to increase productivity and efficiency of workers in the field and to reduce business hardware cost.

New Industrial Developments Enhancing Relevance of Push-to-Talk over Cellular

Several new developments in industries is changing the dynamics of push-to-talk by making it more useful. Various recent developments in industries include the emergence of 3G and 4G networks, the adoption of industry standards of push-to-talk over cellular, and rapid adoption of broadband mobile data and integrated business applications.

Rapid evolution in mobile networks is visible with companies investing more to upgrade mobile networks. Companies are focusing on expanding LTE coverage covering more outside LTE areas. Push-to-talk over cellular is emerging as a high performance application with the wide availability of wireless technologies with advanced 3G and 4G technologies.

With the evolution of field force management, organizations are facing various challenges such as demand for real-time information including field status, fragmentation of communication technologies, reducing communication cost and increasing efficiencies, diverse needs of different functions of a mobile workforce. This is leading to the enhanced push-to-talk over cellular offerings from companies with new features. Push-to-talk enabled smartphones with GPS, leveraging existing cellular networks, integration of communication apps, and providing fast group communication are some of the new features offered by companies enhancing push-to-talk over cellular.

North America to Remain Lucrative in Push-to-Talk over Cellular Market

Advancement in next-generation technologies is driving the demand for new push-to-talk over cellular services in North America. With the wide application of public safety networks in North America, in-vehicle video system and vehicle-mounted records management system is moving towards using LTE. Moreover, industry experts believe that push-to-talk for cellular is likely to emerge as a top application for LTE in the near future.

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Increasing penetration of Internet of Things (IoT) devices in various industries in North America is driving smartphone manufacturers to integrate push-to-talk over cellular services in their smartphone devices. Continues rise in the mobile workforce in other countries such as China, India, and the UK is resulting in the rapid growth in push-to-talk over cellular market in these countries.

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