Akin to diverse sectors, the paint & coatings industry is observing a string of innovations aligning with changing customers’ requirements. Be it for decorative purposes or functional applications, paints & coatings are satiating a multitude of demands from a wide array of domains. Yet, the demand for functional coatings is spectating a significant uptick, with the demands majorly coming from residential, commercial, and transportation sectors.

Property owners tend to bank on a broad range of solutions, ranging from fencing to trespassing detection techniques, in a bid to shield the exteriors of their property from the wrathful eye of natural calamities, and intended attempts of defacement. The trend of using property exteriors as canvases to convey messages – graffiti – is offering another factor of consideration in the radar of paints & coatings. Despite carrying significant artistic value, unwanted carvings in the name of graffiti – visual litter – is degrading the appearance of property exteriors.

With anti-graffiti coatings surpassing the stage of being an afterthought, Persistence Market Research, in its new business intelligence report, suggests that the sales of anti-graffiti coatings reached ~41, 339 tons in 2018 and the market is spectated to progress at a steady rate over the forecast period. Constant attempts to ward off unwanted graffiti activities are likely to top the list for market growth. Inefficacy of sturdy fencing and CCTV cameras to track graffiti culprits are further fueling the demand for functional anti-graffiti coatings.

Silicone and Polyurethane Anti-Graffiti Coatings – Non-Sacrificial Aspect and High Chemical Resistance Garner Huge Traction

Anti-graffiti coatings containing silicon and polyurethane exhibit good resistance against UV exposure, avoiding discoloration. Silicone- and polyurethane-based anti-graffiti coatings offer protection against aerosol spray paints, permanent ink markers, and traditional paints. The paint or marker dives across the treated area, ending up in bubbles. As such, it becomes impossible for individuals to create undesired patterns or pictures. In addition, silicone- and polyurethane-based anti-graffiti coatings are non-sacrificial, eliminating the need to be applied again without damaging the protective coating.

Polyurethane (PU) anti-graffiti coatings showcase great resilience against a multitude of solvents – salt water, mineral and vegetable oils, aliphatic liquid, dilute industrial chemicals & aqueous solutions. Post employment, the PU anti-graffiti coatings do not affect the appearance of the treated areas. Owing to resistance against chemicals, silicone anti-graffiti coatings are highly suitable for application on vinyl surfaces, brickwork and masonry. Further, silicone anti-graffiti coatings are VOC-free, and eco-friendly.

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Increasing Sales of Permanent Anti-Graffiti Coatings Following Protection to Diverse Surfaces

The demand for sacrificial anti-graffiti coatings is diminishing due to the compromise of the protective coating after employing high-pressure water jets. In addition, sacrificial anti-graffiti coatings require equipment for coating removal, leading to increased operational expenses. On the flip side, permanent anti-graffiti coatings create a sturdy protective shield across the substrate. The isocyanate-free formula enables spray application on areas, where legal norms restrict the application polyurethane. Permanent anti-graffiti coatings avoid the employment of graffiti at first place, eliminating the need to reapply the coating – highly suitable for high performance architectural applications. Furthermore, permanent anti-graffiti coatings require minimal maintenance, outweighing the bottleneck oh high costs.

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