The idea of ‘Living healthier, longer lives’ is being ubiquitously followed by a majority of global demographic. With countries across the globe witnessing escalating growth of population, the goal to aid individuals in achieving optimum health prioritizes the list of healthcare providers. While innovators persist to report the benefits of plant-based diets on consumers, as well as the surroundings, phytochemicals are garnering immense popularity from worldwide research in recent times. Fat, cholesterol, calcium, and anti-oxidants remain the center of gravity when it comes to discussing nutritional aspects and quality of human diet, whilst phytochemicals yet to enter the minds of health-conscious individuals.

Phytochemicals are not recognized nutritious following the absence of nutritive aspects, and imparting aroma to the flora. Yet, proven studies find that phytochemicals are crucial for the human body with regard to boosting the immune system, protecting the body from oxidative damage, and reversing the growth rate of cancerous cells. In addition, phytochemicals are naturally-derived chemicals, making them suitable as an organic food ingredient.

According to the recent study by Persistence Market Research, the phytochemicals market is estimated to grow at a Y-o-Y of ~4.7% corresponding to a value of ~US$ 5 Bn in 2019 and is forecasted to peg ~US$ 9.0 Bn by the end of 2029. The rising inclination towards organic and natural food consumption among the consumers, particularly, millennial, remain the messiah of the market growth. Further, consumers’ trend towards vegan diet is propelling the demand for plant-based ingredients.

High Demand of Phytochemicals from the Cosmetics & Personal Care Industry Following Anti-Aging Properties

Phytochemicals align with the emerging trends of ‘veganism’ and ‘vegetarianism’, with Gen Y shifting away from meat and animal-based products while following a healthy diet. A broad array of green ingredients, including phytochemicals, are making forays into the cosmetics & personal care products. Anti-aging products appear to be sought-after in the sphere of cosmetics & personal care. Phytochemicals encompass anti-aging aspects, enabling their application in cosmetics to deliver stable solutions to curb anti-aging issues.

Extracts derived from phytochemicals, such as Lagerstroemia speciosa and Lagerstroemia floribunda, hold varied anti-aging properties in skincare formulations without any side effects on the skin. Fluctuating lifestyles of consumers in tandem with the focus on appearance is set to boost the demand for anti-aging products. In addition, the rising awareness regarding the skin benefits from natural and herbal products is expected to be the next leg of growth for the demand for plant-based skincare solutions.

Phytochemicals in Food & Beverages – The Goal to Achieve Optimum Health Naturally Amplifies the Demand

A majority of consumers hunt for healthy consumables, influencing the food & beverage producers to deliver customer-centric offerings. The millennial cohort is representing a shift of approach towards food products with affluent nutritional values. Phytochemicals consist of essential nutrients, and antioxidants, beneficial in treating various chronic illnesses, including cardiovascular disease. In addition, the presence of plant sterols, flavonoids, and sulfur-containing compounds in phytochemicals offer a multitude of health benefits.

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Realizing the plethora of nutritional perks, manufacturers are incorporating phytochemicals to produce consumer-specific dietary consumables. Phytochemicals are becoming commonplace in plant-based medicines owing to antioxidant and anti-inflammatory aspects. Accompanied by the preference for plant-based ingredients, phytochemicals are set to observe significant traction.

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