Antimicrobial Wipes Market will reach valuation of US$ 7 Bn by 2018 and is expected to grow at CAGR ~ 10% for 2020–2030

The global antimicrobial wipes market is expected to witness surging demand in the forthcoming years. Future Market Insights (FMI) has projected it to record a CAGR of 10% between 2020 and 2030.

Antimicrobial wipes have gained traction as an effective way of decontaminating. With governments across the world taking initiatives to spread awareness on the importance of hygiene, the demand for different kinds of sanitizers is expected to rise.

While antimicrobial wipes are extensively used across hospitals and healthcare centers, it is also witnessing increasing demand in the household and commercial sectors. FMI foresees the market to benefit from the rising focus on innovations among leading players.

In its recent study, FMI offers exhaustive information on the prevailing trends in the global antimicrobial market. It offers insights into hidden opportunities within the market, besides providing recommendations to help the market players plan future growth strategies.

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Antimicrobial Wipes Demand Spikes from Rising Focus on Personal HygieneAntimicrobial wipes will continue to remain among the highest selling all-purpose cleaning wipes. Already showcasing an impressive CAGR, the unprecedented outbreak of COVID-19 has given a big push to the market.

Despite lack of innovations wipes market has continued to grow and today it boasts a wide range. From a modest start to more consumer-centric approach, companies in wipes businesses have reshaped their strategies. For instance, against the prevailing backdrop production of antimicrobial and antibacterial wipes is prioritized.

Their sales is primarily underpinned by the surging consumption of wipes on a daily basis. Largely owing to higher disposable income and better awareness, the focus on personal hygiene has increased. With consumers seeking more convenient and time saving methods of cleaning, antimicrobial wipes have emerged as an indispensable option.

Spurred by prevailing dynamics, FMI estimates the valuation of the global antimicrobial wipes to surpass US$ 7 Bn by the end of 2020.

Market Conditions and Industry Attributes are well in Sync to Support the MarketAnti-microbial market is characterized with low revenue volatility and is also low capital intensive. The Covid-19 pandemic situation further pushed masses to adopt hygienic working and living condition, which eventually is going to translate to consistent demand. The market which are well positioned with these attributes generally possess high attractiveness and are good bet for investment.

Exhibit below illustrates the impact of different industry attributes and its regional variance.

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Some of the key factors highlighted in the report are:

• The global antimicrobial wipes market is expected to surpass US$ 7 Bn by the end of 2020
• North America, followed by Europe is expected dominate the global antimicrobial wipes market over the forecast period. Despite North America’s dominance, South Asia is expected to emerge as a lucrative market for antimicrobial wipes
• South Asia is expected to emerge as a lucrative market, exhibiting growth at a higher CAGR. The rising use of antimicrobial wipes across schools. Hospitals, offices, gyms, and other organizations will aid the expansion of the market in the region
• FMI projects ecommerce penetration to be a key game changer for the market. With consumers showing a higher degree of inclination towards shopping online an increasing number of companies are expected to spend on creating a robust online presence

Rising Focus on Biodegradability and Sustainability to Spur Innovations

Most antimicrobial wipes are meant for single use, which means once used they are to be disposed of. This adds to carbon footprint, aggravating already pressing issues of landfill. Consumers today are also driven by environmental concerns, which has made them more conscientious about components used in their products.

Antimicrobial wipes made from biodegradable materials will gain brownie points since they will serve the dual purpose of decontaminating without causing harm to the nature. This is a defining trend, compelling manufacturers to expand their existing product portfolio.

Who is winning?

Some of the key players operating in the antimicrobial wipes market are Crosstex International, Inc., ConvaTec Inc., coVita, The Procter & Gamble Company, Nootie, Hopkins Medical Products, CleanTex, Prodene GmbH, GAMA Healthcare Ltd., Teampac Oyand, Edgewell Personal Care and others.

Manufacturers are significantly spending on product development and ascertaining to safety parameters to gain edge in the market. This has resulted into a slew of product launches. For instance:

• In 2019, Eisai Co., Ltd., a Japanese pharmaceutical company launched ETAK antimicrobial wipes (wet) at drug & pharmacy stores worldwide.
• In 2019, Edgewell Personal Care developed a wet antibacterial hand wipes containing active ingredient Benzalkonium Chloride which is an antimicrobial agent helping to kill bacteria on skin.

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Market Segmentation

Product Type

• Skincare Wipes
• Surface Disinfectant Wipes

End User

• Hospitals/Healthcare Centers
• Offices/Commercial
• Food Services
• Food Processing Industry
• Manufacturing & Industrial
• Schools & Universities
• Hospitality
• Grocery, Convenience Stores and Retail
• Individual
• Household

Nature

• Scented
• Unscented

Sales Channel

• Hypermarkets/Supermarkets
• Specialty Stores
• Discount Stores
• Multi-Brand Stores
• Online Retail Sales
• Independent Departmental Stores
• Other Sales Channel

Region

• North America
• Europe
• South Asia & Pacific
• East Asia
• Latin America
• Middle East & Africa (MEA)