Demand for attractive artificial lawns in gated societies and communities has bode well for market. Urban homeowners are more inclined towards spending on lawns and playgrounds in societies. Moreover, these facilities are often considered imperative to aesthetic value to any property. As artificial turfs eliminate the contact of harmful pesticides and fertilizers used for natural grass, these turfs are progressively gaining traction in residential applications.
The global artificial turf market will exhibit a year-on-year (YoY) growth of 5.7% between 2020 and 2021. Favored by the increasing number of sport events and stadium across the globe, the market volume for artificial turf is likely to surpass 146 Mn Sq.m through 2031.
Moreover, the emergence of customized and recyclable products are expected to create lucrative sales opportunities for manufacturers. According to FMI, the market for artificial turf is anticipated to expand at a CAGR of 5.9% during the forecast period 2021 to 2031.
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Artificial turfs are increasingly used in hotels, restaurants, residential houses, and airports for various landscaping applications such as decorating balconies, rooftops, swimming pools, children playgrounds, and lawns. Thus, with the expansion of urban infrastructure aligned with modern lifestyle, the demand for artificial turf is expected to propel in the coming years.
Due to its superior characteristics such as high durability, less maintenance, low replacement rate over natural grass, artificial turfs are progressively used in contact sports such as rugby, football, hockey, and cricket playing fields and stadiums.
Thus, increasing number of stadiums across the world and upcoming global sports events such as ICC World Cup 2023, FIFA World Cup 2022, and others are anticipated to accelerate the sales of artificial turfs over the next ten years.
“Manufacturers in the market are emphasizing on developing third-generation turfs using hybrid technology for developing innovative products with shock pads and anti-bacterial properties to address the increasing demand from landscaping and sports sector,” says the FMI analyst.
Key Takeaways from the Artificial Turf Market Survey
- In North America landscape, the U.S. is estimated to remain a dominant market driven by the increasing demand for artificial turfs from landscaping and leisure applications.
- The U.K, home to large number of football and cricket stadiums, is expected to emerge as one of the most remunerative markets.
- The market for artificial turfs in India is projected to exhibit the fastest growth in the Asia Pacific on the back of increasing government support for upgrading sports infrastructures, especially hockey and football.
- Germany is estimated to account for a significant share in the European market on the back of the presence of a large number of leading artificial turfs manufacturers in the country.
- Based on infill material, the rubber is likely to dominate the segment favored by the increasing adoption in outdoor sports.
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Competitive Analysis
Leading players operating in the artificial turfs market are heavily investing in research and development activities to develop novel product to expand their product portfolio. Besides this, some of the players are engaging into strategic mergers & acquisitions of small and medium-scale companies. For instance,
- In 2017, Synthetic Grass Warehouse, Inc. an America based company announced launching its new artificial turf named, Everlast Turf’s Nature’s Best. The product is aimed to provide realistic looking artificial grass with enhanced durability.
- In August 2019, SportGroup subsidiary company, AstroTurf acquired, an American company, Nagle Athletic Surfaces Inc. The acquisition assisted the company to capitalize on the extensive range of products of Nagle Athletic Surfaces, Inc. and increase their market share.
Key Companies Profiled
- Dow dupont
- Tarkett
- Shaw Industries
- Victoria PLC
- Controlled Products
- ACT Global
- Sport Group
- Tigerturf
- SIS Pitches
- Matrix Turf
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More Insights into the Artificial Turf Market Report
In its latest report, FMI offers an unbiased analysis of the global artificial turfs market, providing historical data for the period of 2016-2020 and forecast statistics for the period of 2021-2031. In order to understand the global market potential, its growth, and scope, the market is segmented on the basis of infill material (rubber, sand, and other) and application (contact sports, non-contact sports, leisure, and landscaping) across seven regions (North America, Latin America, Eastern Europe, Western Europe, Asia Pacific excluding Japan (APEJ), Japan, and Middle East & Africa).