Traditionally, Automotive Active Window Display or Heads up Display (HUDs) was designed by military for reading the information at a glance while driving. The product has been subsequently adopted in passenger and commercial class of vehicles owing to its significance in navigation activity of the commuter. In Automotive Active Window Display, a driver can access the important information related to vehicle and path such as driving direction, low visibility weather, speed of vehicle, existing fuel reserves and can be connected to smartphones on car windshield without diverting driver’s eyes away from the road.
In recent product design and development, Active Window Display will be able to multitude Google and Apple designed app so that drivers would be capable to right to use a wide array of information and application. Furthermore, another useful feature to right to use on the windshield heads up display system will be GPS navigation system. Navigation command will be highlighted right on their windshield so driver will not have to look at dashboard GPS system or box GPS systems. These display are a more instinctual and easily accessible information, listen to music, safer way to use navigation and make calls without moving the eyes missing from the road .Automotive Active Window Display is complete synergy between the technologies will permit for safe driving experience.
One impending advantage is that the device can be easily fixed on the dashboard of any car owning to it is based on active glass display technology. Active glass display technology is a technique of displaying the information in 3-D. The advance heads up display system is monitor the location of driver’s head in order to arrange in a line the real objects in amplified reality and the image should be nursed with zero dormancy, which require high speed processors. By the use of automotive active window display the windows or windshield can be accessed through an in-built touch-less hand gesture, voice recognition system allow to choose the direction of path.
Automotive active window Display system manufacturers are trying to enhance this technology for increasing driver pleasure such as noise cancellation technology and wide angle gesture sensor. Adoption of automotive active windows display system technology in Luxury car and increasing demand of SUV’s may dominate the market in forecast period.
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Automotive Active Window Display Market: Dynamics:
Drivers:
Increasing fleet of luxury vehicle with enhanced safety is triggering the growth of global automotive active windows display market. Mandatory regulations by governing authorities has agreed to develop and install roadside communication infrastructure in various countries of Western Europe such as Netherlands, Germany and Austria, it is expected that these government’s law is hike the global automotive active window display market in the forecast period.
Restraints:
There are limited manufacturer of this technology so they will decide the cost of this technology according to there, this factor may hinder the global automotive active window display market. Furthermore, low economic countries in Asia-Pacific region such as Australia, Taiwan and Philippines cannot sustain this technology due to high cost, economic factor may also affect the global automotive active window display market in forecast period.
Trends:
Jaguar Land Rover North America, LLC has launched a new XE sedan that provide increased authenticity of the domain outside the car over their laser projected heads up display system. Furthermore, increasing autonomous vehicle with advance technology are hike the global automotive active window display market and car manufacturer are working on Wayray’s Navion, Navdy project for increasing the safety and accessibility of vehicle. Moreover, Continental AG is also focusing on manufacturing of these heads-up display.
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Automotive Active Window Display Market: Key Participants:
- Telefonica S.A.
- HARMAN International
- Tom Tom International BV
- MicroVision, Inc.
- AUDI AG
- Jaguar Land Rover North America, LLC
- Daimler AG
- Robert Bosch GmbH
- DENSO CORPORATION
- Selectronic
- Merck KGaA
Automotive Active Window Display Market: Region-wise Outlook:
In Europe, automotive active window display system technology in Luxury car is dominating the market with high share in terms of revenue. Owning to increasing demand of this technology in countries such as France, Russia, Spain, Germany, U.K., and Italy are hike the global automotive active window display market in forecast period. Furthermore, increasing consumer’s interest in advanced technology in vehicles such as automotive head-up display is hike the market in Latin America & Africa and Middle East.
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Automotive Active Window Display Market: Segmentation:
The global automotive active window display market can be segmented on the basis of vehicle type:
- Compact vehicle
- Midsize vehicle
- Premium vehicle
- Luxury Vehicle
- Sport Utility Vehicle (SUV)
- Light Commercial Vehicle (LCV)
- Heavy Commercial Vehicle (HCV)
The global automotive active window display market can be segmented on the basis of Technology:
- Combiner Technology
- Windshield Technology