According to Future Market Insights, the frozen pizza market size is forecast to reach US$ 18.32 Bn in 2021. The frozen pizza demand outlook is expected to remain positive with the market value projected to reach US$ 32.89 Bn by 2031 at a CAGR of 6.0% during 2021-31.
Frozen foods emerged among the fastest-growing grocery categories amid COVID-19. Large sized frozen pizzas sales are expected to account for more than 50% of the global value share, through 2031.
The COVID-19 crisis forced people to eat at home more often, resulting in a spike in frozen pizza sales. The industry is expected to continue to grow in the coming decade, influenced by companies’ knowledge about consumer preference in terms of variety and pricing of frozen pizzas, coupled with how frequently consumers are likely to buy them.
Additionally, consumers desire food items that are easier to transport while having a longer shelf life. Fast-paced lifestyles have influenced consumers to seek ready-to-eat foods. Consumers are willing to pay a premium price for products obtained from organic and authentic sources. Producers of frozen pizza are consequently pushed to provide detailed information through labels.
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Consumers are hesitant to buy frozen products owing to concerns over processed ingredients. By providing accurate information about the additives used in FDA-approved frozen foods, manufacturers can gain consumer confidence and long-term brand loyalty.
Key Takeaways from the Frozen Pizza Market Study:
- The U.S. is a leader in the frozen pizza market, accounting for 80.9% of the North America market in 2021, supported by favourable consumer purchase patterns.
- Italy holds the lead in the Europe market with a share of nearly 16%, owing to growing consumption as a staple food.
- Brazil accounts for over 32% of the Latin America market in 2021, aided by favorable changes in consumer cuisine preferences.
- Thin crust pizza accounts for a market share of 63.3% in 2021, owing to the preference for low-calorie products.
- Meat toppings are anticipated to witness lucrative growth with a CAGR of 6.8%, supported by a relatively large meat-eating consumer base.
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Competitive Landscape
Frozen pizza manufacturers are working on development of offerings that mimic freshly prepared pizza with lower calorie and fat content. In addition, manufacturers are focused on R&D to meet consumer demands in established and emerging markets.
While focusing on online retailing amid the pandemic, consumers are choosing from a wide range of products. Producers are promoting internet commerce to expand distribution in previously untapped markets.
Some of the leading companies offering frozen pizza include Frozen Specialties Inc., Nestle S.A., Jubilant Foodworks Limited, Oetker GmbH, Convenio, Foods Pvt. Ltd, Daiya Foods Inc., Giovanni’s frozen pizza, Monte Pizza Crust B.V, General Mills Inc, McCain Foods Ltd, Dr., Connies Pizza, Conagra Brands, Inc. and others.
Get Valuable Insights into Frozen Pizza Market
Future Market Insights, in its new offering, provides an unbiased analysis of the frozen pizza market presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the frozen pizza market based on crust type (thin crust, thick crust and stuffed crust), by toppings (cheese, meat, fruits & vegetables and others), by sales channel (store based retailing and online retail) and by size type (small, medium and large) across seven major regions.
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Key Questions Answered in the Report
- What is the current valuation of the frozen pizza market?
The frozen pizza market is projected to surpass a valuation of US$ 18.3 Bn by 2021 end. - At what rate did the frozen pizza market expand in the last 5 years?
The frozen pizza market exhibited steady growth at a CAGR of 4.8% in the last five years from 2016 to 2020. - What is the frozen pizza market demand outlook?
The frozen pizza market is expected to register steady growth amid the COVID-19 pandemic in 2020. The market will register a CAGR of 6% between 2021 and 2031. - What are the key trends prevailing in the frozen pizza market?
Leading frozen pizza manufacturers are focusing on product launches and flavor options. Also, there is a growing focus on nutrition and health including low fat and low-calorie options in the country.
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