The global sales of hard tea are expected to grow at a significant rate over the forecast period of 2021 to 2031. The demand for hard tea has increased because of the increasing consumption of alcohol-infused beverages. The hard tea has various product type that includes beer, whiskey, rum, vodka, and others.

Hard tea is a flavored malt beverages (FMB) category product that is produced from a combination of tea and alcohol. Hard tea consumption is increasing at a great level owing to the sweetness that it offers along with a little bit of buzz. Also, there are some health benefits provided by hard tea which is impacting the growth in some regions.

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Traction in Demand for Alcohol Infused Products Fuelling the Growth

Alcohol is one of the most consumed beverages across the globe. The consumer perception towards the consumption of alcohol is changing in a positive manner owing to the taste and benefits it provides. The growing consumption of alcohol has resulted in the innovative product offering based on alcohol that is alcohol-infused products such as hard tea which is gaining traction in demand in the current scenario.

Hard tea is offered by the manufacturers in both types that include low alcohol hard tea and high alcohol hard tea. The hard tea infused with beer is low alcoholic while the hard tea infused with whiskey or rum is a high alcoholic which is offered as per consumer taste and preferences.

Hard Tea Market: Key Players

Some key manufacturers operating the business in the hard tea market globally includes

  • Boston Beer Company
  • Pabst Blue Ribbon
  • Two Chicks Cocktails
  • Cisco Brewers
  • Blue point brewing co.
  • Molson Coors
  • and so on.

Hard Tea Market Report Highlights:

  • Detailed overview of the parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint

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Hard Tea: Market Segmentation

Based on Product Type:

  • Whiskey
  • Rum
  • Vodka
  • Beer
  • Others

Based on Packaging:

  • Bottles
  • Cans

Based on Distribution Channel:

  • Hypermarket/ Supermarket
  • Convenience Store
  • Online Store
  • Others

Based on the Region:

  • North America
    •  U.S. and Canada
  • Latin America
    • Mexico, Brazil, Peru, Chile, Argentina and others
  • Western Europe
    • Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg
  • Eastern Europe
    • Poland and Russia
  • Asia Pacific
    • China, India, Japan, South Korea, Malaysia, Indonesia, Australia, and New Zealand
  • The Middle East and Africa
    •  GCC, Southern Africa, and North Africa

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