Broader culture narratives surrounding the concept of parenting are being heavily borrowed by the younger generation, as the number of pet parents without children is increasing around the world. According to a 2013 study by Mintel, more than 91% pet parents in the United States of America consider their pets as a part of their family. A survey conducted by Wakefield Research on the ‘New petfood consumers: what US millennials are looking for’, in 2014, finds that more than half the millennial pet owners in the country are convinced that it is important to dine with their pets. With the increasing number of less-traditional families around the world, a mounting number of pet parents, especially the younger ones, are developing a deeper relationship with their pets which has heightened the concerns about dog health and dog nutrition. Evidently, the global demand for high protein dog food is on the rise, and it is mainly triggered by the growing awareness about the importance of including protein in their diets for their wholesome growth.
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Demand for Natural, Vegan, and Plant-based Protein in Dog Food will Surge
The number of consumers shifting to veganism is multiplying dramatically around the world, and the trend is no longer limited to human consumers. Pet food industry is also witnessing a drastic rise in awareness about the potential harms of animal-based dog food and positive impacts of plant-based protein in dog food, which is giving rise to new trends in the dog food market.
A mounting number of dog parents are inclined towards giving plant-based nutrition to their pets and this is triggering the demand for meatless protein in dog food. With more pet parents seeking high quality dog protein derived from plant or natural sourced, a mounting number of stakeholders in the high protein dog food market are introducing dog food formulas using proteins derived from potato, corn, legumes, soy, wheat, etc.
High Protein Dog Food Market: Region-wise Analysis
Based on the geographical factors, the high protein dog food market is broadly segmented into seven regions – North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa. North America is emerging as a leading market for high quality dog food, accounting for nearly one-third revenue share of the global market.
Increasing awareness about the importance of including protein in dog food is significantly high in the region, and the demand for natural sources of protein in dog food is expected to remain high in the North American market for high protein dog food. Growing inclination towards plant-based and vegan sources of protein in dog food will influence emerging trends in the regional market. Leading players in the North America high protein dog food market are expected to invest heavily in research & development to introduce natural and plant-based alternatives that can nutritionally replicate their animal-based counterparts.
High Protein Dog Food Market: Competitive Landscape
- Diamond Naturals
- Crave
- Purina
- Wellness Complete Health
- Solid Gold
- Whole Earth Farms
- Nulo Freestyle
- Victor
- Nature’s Logic
- Taste of the Wild
- Canidae
- Avoderm Naturals
- Tim’s
- Instinct Raw Brand
- Ultra
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Regions and Countries Analyzed in the Report
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Rest of LATAM)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
Report Highlights
- The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
- The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments.
- The report also maps the qualitative impact of various market factors on market segments
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