Over the years, the importance of home décor has surged, attributed to the want for making one’s house aesthetically appealing. For nearly a decade, home décor has acquired a central position in consumer expenditure.
Tapping into this trend, market players are scrambling to penetrate lucrative markets and acquire a competitive edge. Among these home décor products, teens’ room décor is acquiring immense traction, attributed to the expansion of the world’s millennial population base.
As per UNICEF, there are 1.2 billion adolescents, comprising 16% of the global population, with a majority of them residing in the developing world. Vendors are therefore increasing their foray in these regions.
Teen room decoration is a challenging task. As they undergo both physical and mental changes, their preferences are largely equivocal. Their preferences regarding room decorations keep metamorphosing on a regular basis.
Therefore, having an assortment of room décor accessories greatly help, which has increased expenditure on teen room accessories.
Due to these aforementioned trends, the global teen room décor market is slated to enjoy an upward trend throughout the upcoming decade’s forecast. With the presence of a large number of retailers, consumers have a wide array of choices, leading to promising revenue ecosystems across several geographical locations.
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Furniture Segment to Generate Major Green Spaces, Textiles and Wallpapers Trailing Behind
The furniture segment will remain the pioneer in terms of teen room décor product types, capturing over half of the global market revenue share. Tables & chairs form the bulk of teen room décor furniture. Teenagers are generally thrust with immense workload in the form of assignments and homework from their schools and colleges.
This requires them to put in immense hard work for which they require proper seating arrangements. Additionally, other accessories such as mirrors, textiles and wallpapers are also gaining credible ground. Teens want to be able to decide what bed or table covering they would like, prompting manufacturers to design customized products.
The demand for customized wardrobes have risen substantially. As teenagers are highly fashion-conscious, they are willing to experiment with different styles of clothing. As a result, their expenditure on apparel has surged. These clothes require a storage space in the form of cupboards and wardrobes.
Global Teen Room Décor Market: Regional Insights
North America is anticipated to remain the dominant teen room décor furniture market. A substantial teenage population base combined with the presence of prominent home décor furniture providers and deep penetration of online sales is heightening growth prospects across the region.
Demand is primarily being driven by the U.S.Asia-Pacific shall emerge as the fastest growing region, attributed to the maximum concentration of teenage population in countries such as India and China.
The influx of western culture is also driving heightened usage of contemporary teen room décor accessories. Moreover, governments are offering favorable reimbursements to manufacturers, thereby increasing their prominence.
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Teen Room Décor Market- Competitive Landscape
The global teen room décor market is characterized by the presence of multiple online and offline market players. These vendors are largely focusing on product innovations and collaborations with other players as well as online retail platforms to deepen their penetration across various regional markets.
The players in this landscape are: IKEA, Target Corporation, Walmart, West Elm, H&M, Urban Outfitters, Lulu & Georgia, ban.do, Tictail, Modcloth, Living Spaces, Birch Lane, Argos, Aelfie and Etsy to name a few. Due to the presence of such a wide array of players, there is intense competition across all regions.
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Teen Room Décor Market- Segmental Analysis
By Product Type
- Flooring
- Furniture
- Beds
- Tables & Chairs
- Cabinets
- Wardrobes
- Mirrors
By Consumer Orientation
- Boys
- Girls
By Price Range
- Premium
- Mass
By Distribution Channel
- Offline Channels
- Online Channels