The growing demand for plastic-free packaging solutions in the food and retail industry is expected to contribute to the growth of the global kraft liner market over the next decade. Additionally, paper and cardboard are expected to be the future of the packaging industry due to the negative perception of plastics worldwide. Application of kraft liner and test liner solutions is expected to increase over the forecast period, as governments in various countries have banned single-use plastics, which motivates large brands and businesses to use alternatives to plastic-based packaging. expected to do. near future.
Based on these factors, the global craft liner market is estimated to reach a value of over $ 20 billion by 2029.
“Brand owners are investing aggressively in packaging as adoption of premium and custom packaging solutions increases and consumer interest in sustainable and environmentally friendly products increases. Manufacturers in the kraft liner market can benefit significantly from offering a wider range of packaging solutions in terms of technology and design, and brand owners can achieve their goal of meeting consumer preferences for unique packaging products. “
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Highlights of Kraft Liner Market Research Food grade kraft liners are estimated to hold the largest market share during 2019-2029 due to the growing demand for packaged foods globally. The growing demand for high-strength and printable packaging solutions from large enterprises to mid-sized enterprises is expected to provide lucrative opportunities for manufacturers of bleached kraft liner solutions over the next decade. Corrugated cartons are estimated to be the major segment in terms of application of kraft liner solutions and are expected to remain the major segment during the forecast period.
E-commerce end-uses are expected to grow rapidly due to the high demand for kraft liner solutions in this industry, followed by electrical and electronic packaging. High growth in the manufacturing and retail sectors and rising disposable incomes of Chinese and Indian consumers make the region a good investment. Manufacturers of the Craft Liner market may focus on acquisitions and expansions in this region to increase their market share. Product Launch – Key Strategies for Manufacturers in Kraft Liner Market
The major manufacturers in the craft liner market are focusing on product launches, divestitures, and capacity expansions. Major players are also focusing on developing innovative packaging formats using kraft liners that can effectively replace plastic packaging solutions.
In March 2019, WestRock Company launched a new coated paper in response to consumer goods and luxury manufacturers’ trend towards premium. In October 2019, DS Smith Plc provided a Retail Ready Packaging (RRP) solution to Morrisons’ Best Bacon sizzles. In September 2017, the International Paper Company invested $300 million to convert its papermaking machine at its Riverdale Mill, Selma, Alabama, from uncoated glass sheets to high-quality white top linerboard and containerboard.
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About Kraft Liner Market Report
Future Market Insights provides an unbiased analysis of the global Craft Liner market by analyzing historical demand from 2014-2018 and forecast statistics from 2019-2029 in a new report. This study provides growth forecasts of the Kraft Liner market based on product (bleached and unbleached), basis weight