According to a recent report by Future Market Insights (FMI), air purifier market is expected to surpass a valuation of US$ 10 Bn in 2021. It is expected to grow at a CAGR of approximately 11.3% through 2031.
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Since the last decade, the use of membrane technology in air purifiers has increased dramatically. In order to receive excellent air filtration, membrane filters are created using a combined electrospinning/netting approach with a receiving substrate design. The effectiveness and pressure drop of air purifiers made using ePTFE and UPE membranes are remarkable.
People are becoming more aware about their health and fitness as a result of increasing health awareness. The impact of air pollution in causing respiratory disorders, such as acute respiratory infections and chronic obstructive pulmonary disease, is well established. Because industrialization, urbanization, and contemporary lifestyles cannot be compromised on, strategies to reduce emissions and reverse the problem of poor air quality are gaining traction. Air purifiers are proving to be the most promising solution for addressing poor air quality.
The air purifier market has seen a lot of claims made by manufacturers in order to promote their brand and level up the competition. As a matter of fact, consumer purchase patterns are often influenced by company claims.
Producers and brand owners have focusing on improving efficiency and efficacy of their products to woo increasing number of consumers. LG, for example, stated that in 2020, it will produce a one-of-a-kind cover for the PuriCare Wearable Air Purifier that will use the company’s UVnano sterilisation technology to kill 99.99 percent of germs in under 30 minutes using UV-C LED rays.
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Key Takeaways from the Air Purifier Market Study
- In terms of technology, HEPA filters account for a major share in the air purifier market. Demand in this category is expected to grow at a CAGR of 4.3% in 2020.
- Leading companies in the air purifier market will cover nearly 42% of sales.
- The U.S. will account for maximum demand in North America, sealing its dominance in the global market.
- Demand in the U.K. will grow at an impressive pace, pushing overall growth in the Europe market.
“As competition continues soaring, market players are likely to focus on making air purifiers smarter. They are integration concepts of artificial intelligence to enable improve machine-human interaction,” says an FMI analyst.
Impact of COVID-19 on the Market
The current pandemic outbreak has created numerous challenges on the part of supply side and demand side. The temporary restrictions imposed by regional governments on the movement have impacted supply chains drastically. Besides this, the shift from discretionary spending to essential goods has further negatively impacted the market growth.
On the flip side, the change in consumer buying habits has encouraged a shift from store based retailing to online retailing, facilitating a wider market reach. This is expected to aid in the global market recovery.
Who is Winning?
Leading manufacturers of air purifier are focusing on aggressive promotional strategies, advertisements, and new product launches to drive sales growth of air purifier globally.
Major players present in the air purifier market are Koninklijke Philips N. V, LG Electronics Inc., Xiaomi Corporation, Afpro Filters B.V., Dyson Ltd., Godrej Appliances, Condair Group AG, Daikin Industries, Ltd., Honeywell International Inc., Whirlpool Corporation, Japan Air Filter Malaysia Sdn. Bhd., Hitachi Limited, Dyson Technology Ltd, and Panasonic Corporation among others.
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