Changing consumer diet style and sedentary lifestyles are often associated with concerns and diseases related to lifestyle changes. In order to overcome these problems, consumers are turning their attention to preventive healthcare and consuming nutritious foods and healthy diet for the benefit of their health and wellbeing. According to a Future Market Insights (FMI) report, changing consumer behaviour will result in high demand for powdered cellulose in the coming years. The study predicts the market’s valuation to surpass US$ 180 Mn by 2021.
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Powdered cellulose is derived from various natural sources such as softwood/hardwood pulp, cotton linter, bamboo and many more in the list, which contains rich source of dietary fiber. Owing to the unique functionalities such as emulsifier, stabilizer, thickener and many other, powdered cellulose are significantly used in bakery products, frozen desserts, beverages, dairy products and more.
According to FMI, the food and beverages industry will emerge as the chief end user, accounting for a little below 22% sales register in 2021. Besides this, the rising demand from construction, pharmaceutical, and other industries will continue supporting the expansion of the market.
The FMI studies deeply into the dynamics to offer remarkable insights into powdered cellulose market. Some of these are:
- Powdered cellulose market will register above 6% CAGR between 2021 and 2031
- The U.S. has emerged as a key market, accounting for over 60% sales in North America
- The increasing demand from various industries will enable the U.K. market exhibit a little below 4% y-o-y growth in 2021
- The expansion of food and construction sectors will support growth in Germany and France
- China will lead East Asia, thanks to the rising demand from the food industry
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Application of Powdered Cellulose in the Construction Industry to Surge
Fine fibrous structure powdered cellulose consisting minerals and metallic oxides is finding increasing application in the construction sector. During the welding function powdered cellulose protect from oxidation. Therefore it helps to improve the stability and welding function.
Furthermore, owing the functionality as coating and gelling agent, powdered cellulose is used in tile adhesives, cement renders, putty powder, and others. Manufacturers are using powdered cellulose in various construction and welding materials because it improves the operation time. Increasing use in the construction sector will continue supporting expansion of the market.
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Who is winning?
Some of the key players operating in powdered cellulose market Jelu-Werk J. Ehrler GmbH & Co. KG, J. Rettenmaier & Söhne GmbH + Co KG, CFF GmbH & Co. KG, Mikro-Technik GmbH & Co KG, InterFiber Sp. Z.O.O, Ankit Pulps and Boards PVT. LTD., Accent Microcell Pvt. Ltd., Central Drug House (P) Ltd, NB Entrepreneurs, Natural Fiber Solutions and many others. These players are actively involving in changing market strategy, production capacity and other developments to gain competitive advantage.
For instance:
- J. Rettenmaier & Söhne Company, installed its production and business plant in China in 2017.
- In 2016, InterFiber expand its supplier network in Chicago and Philippines to expand its business operations