Equally significant as packaging, product labeling has also emerged as an extremely important factor influencing the purchasing behavior of consumers. The 2D nature and machine (mobile device) readability of QR code labels continue to highlight their robust potential in terms of adoption. Apart from food and beverages, healthcare, pharmaceuticals, and personal care industries have been adapted to the paradigm shift of barcode-to-QR code, in recent past.
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Increasing criticality of addressing serious industrial consequences of products and label counterfeiting is compelling operators in the various industrial domains to embed QR code labels over the conventional counterpart, i.e. barcode.
Exploring a broader application in the food and beverages industry that accounts for a substantial revenue share in QR code labels market, the QR code labels efficiently link consumers to the product authentication information, which is otherwise a challenge in case of labels that are limited by the lack of space availability.
COVID-19 Impact Analysis on QR Code Labels Market
The recent outbreak of the COVID-19 has adversely affected various markets in the packaging industry, and the QR Code Labels market is no exception. Products which are deemed ‘essential’ continue to experience significant sales, while non-essential items faced a sharp decline in demand.
Following government’s measures, particularly social distancing norms and stay-at-home orders, companies operating in the QR Code Labels market have put their production on a halt. Additionally, movement restrictions and supply chain disruptions have created a logistical nightmare for market players, leading to severe product shortages in the global marketplace. Several market players are further planning to relocate their supply chain from China – the first epicenter of the COVID-19.
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The FMI’s report includes an interesting chapter on preliminary impact of the COVID-19 on the QR Code Labels market. This allows both leading and emerging market players to understand the market scenario during a crisis and aids them in making sound decisions to gain a distinct competitive edge.
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QR Code Labels Market: Segmentation
Valuable information covered in the FMI’s QR Code Labels market report has been segregated into key segments and sub-segments.
Based on label type
sleeve labels
glue-applied labels
pressure-sensitive labels
other labels
Based on printing technology
flexographic
digital printing
offset lithography
gravure printing
other printing technologies
QR Code Labels Market: Competition Analysis
The FMI’s study presents a comprehensive analysis of global, regional, and country-level players active in the QR Code Labels market. Competitive information detailed in the QR Code Labels market report has been based on innovative product launches, distribution channels, local networks, industrial penetration, production methods, and revenue generation of each market player. Furthermore, growth strategies and mergers & acquisitions (M&A) activities associated with the players are enclosed in the QR Code Labels market report.
Key players covered in the report include:
Lintec Corporation, CCL Industries, Packtica SDN Bhd, Label Logic, Inc., Hibiscus PLC, Data Label Co. UK., Advanced Labels NW, Coast Label Company, Label Impressions Inc., and Consolidated Label & Co.
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Important Questions Answered in the QR Code Labels Market Report
Which end user remains the top revenue contributor in different regional markets?
At what rate has the global QR Code Labels market been expanding during the forecast period?
How will the global QR Code Labels market look like by the end of the forecast period?
What innovative strategies are adopted by QR Code Labels market players to stay ahead of the pack?
What are the restraints affecting the growth of the global QR Code Labels market?
Key Offerings of the Report
Growth Drivers and Opportunities: Comprehensive analysis on growth-driving factors and opportunities for market players in different regional markets
Recent Trends and Forecasts: Detailed assessment on the latest trends, technological developments, and forecasts for a 5-year or 10-year period.
Segmental Analysis: Extensive analysis on each segment and factors differentiating the role of these segments in market revenue forecasts and growth rate analysis
Regional Market Forecast: Thorough analysis of each regional market to arm stakeholders with necessary information to take critical decisions
Competitive Landscape: All-inclusive insights on both leading and emerging players vying for a slice of the QR Code Labels market
About FMI
Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, the global financial capital, and has delivery centers in the U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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