Future Market Insights (FMI) predicts that the global market for security holograms will expand at a CAGR of 5.3% between 2021 and 2031. Total revenue of security holograms is expected to total US$8.1 billion by 2031 .
Rising interest in security and authentication along with surge in demand for anti-counterfeiting devices to prevent counterfeit products sales will strengthen the growth prospects of security hologram market.
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Security holograms are used to verify the authenticity of documents such as packaging, clothing, currency, passports, credit cards, and tickets. Security holograms can be customized according to the needs of the end user, increasing brand credibility while adding value to the brand.
Security holograms offer a number of benefits including unique identification, safety and authentication, product aesthetics, duplication prevention, and counterfeit protection. Security holograms are gaining in popularity given the myriad benefits they provide.
According to Future Market Insights (FMI), there are ample opportunities for manufacturers of security holograms as their use grows in various sectors. By product type, the electron beam segment is estimated to be the most profitable segment after the 2D/3D segment. The target segment is expected to account for more than three- fifths of market revenues over the next decade .
In terms of end-use, the security hologram registers the maximum application in the document. Demand in this sector is expected to nearly double during the evaluation period.
Key highlights of the security hologram market
- Polyethylene terephthalate (PET) is expected to remain the preferred material for manufacturing secure holograms. It is expected to create ~$1.6 billion in incremental opportunities over 2021-2031.
- North America, Europe and East Asia will show high demand for security holograms. The region will account for more than 65% of the global market share by the end of 2031.
- The United States is projected to emerge as the most lucrative security hologram market in North America, accounting for more than 80% of sales by 2031.
- The demand for security holograms is projected to grow at a CAGR of 5% in Europe during the evaluation period of the report.
- The East Asian market is expected to be dominated by China by 2031.
“To gain a competitive edge, companies operating in the secure hologram market are focusing on capacity expansion. They are completing strategic collaborations with local distributors to uncover hidden opportunities in emerging countries,” says FMI analysts.
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Security holograms add a colorful dimension to product packaging.
Eye-catching security holograms make informative packaging equipment. Advanced technologies that help create 3D security holograms give the packaging a 3D visual effect, which increases the packaging appeal. Security holograms help capture the attention of customers as they browse your store’s product shelves, making every product more likely to sell. Based on these factors, the demand for security holograms in the packaging industry will increase.
Eye-catching security holograms maximize brand appeal, encouraging brand owners to use them on product packaging. Security holograms also add a luxurious feel to product packaging. That’s why premium cosmetics and skincare brands and other companies are using security holograms to not only catch the eye, but also provide security.
Personalized security holograms provide additional benefits to your brand by enhancing your brand identity. Custom security holograms add real value to product packaging and capture the essence of the product. Security holograms designed or used in specific areas of the packaging enhance the visual impact. It serves a dual role of security and decoration. Overall, security holograms add a colorful dimension to product packaging, driving the demand for security holograms.
Necessity to check the status of vaccinations Create growth opportunities
Authorities, including health authorities, are having a hard time verifying whether people traveling abroad or returning home are vaccinated. To solve the problem, a security hologram is attached to the vaccination card to check the contents. These holograms can also be tracked online, making it easy to perform privilege actions.
Ghana Health Service (GHS) is taking steps to address the challenges faced by immunization status checks. The institution attaches a security hologram to the vaccination card so that the status of vaccination can be easily checked. In addition, a separate information desk is installed at the airport to check the current status, and only checks whether travelers are vaccinated or not.
Overall, all individuals vaccinated will receive an immunization card or certificate upon completion of all immunizations. This will create impressive growth opportunities for the market.
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Security Hologram Market Landscape
De La Rue plc, UPM Raflatac, Inc. , K Laser Technology (USA) Co., Ltd., Opsec Security Ltd. , Uflex Ltd., Security Hologram, LLC and The Griff Network are the top players operating in their target markets. . Also Crown Roll Leaf, Inc., Lasersec Technologies Pvt. Ltd. and Demax Holograms plc are also prominent players in the market. Tier 3 players of the market share 75-85% of the global market for security holograms. In conclusion, the major players contribute almost 15-25% of the global market.