As per a research survey conducted by ESOMAR-certified consulting firm Future Market Insights (FMI), the global artificial turf market is expected to reach US$ in 2021. Increasing adoption of artificial turns for landscaping in residential and commercial buildings is expected to facilitate growth.
As per FMI, the market will expand at 5.9% CAGR over the forecast period 2021-2031 in comparison to CAGR 1.8% registered between 2016 and 2020.
Artificial turfs are increasingly used in hotels, restaurants, residential houses, and airports for various landscaping applications such as decorating balconies, rooftops, swimming pools, children playgrounds, and lawns. Thus, with the expansion of urban infrastructure aligned with modern lifestyle, the demand for artificial turf is expected to propel in the coming years.
Due to its superior characteristics such as high durability, less maintenance, low replacement rate over natural grass, artificial turfs are progressively used in contact sports such as rugby, football, hockey, and cricket playing fields and stadiums.
Thus, increasing number of stadiums across the world and upcoming global sports events such as ICC World Cup 2023, FIFA World Cup 2022, and others are anticipated to accelerate the sales of artificial turfs over the next ten years.
“Manufacturers in the market are emphasizing on developing third-generation turfs using hybrid technology for developing innovative products with shock pads and anti-bacterial properties to address the increasing demand from landscaping and sports sector,” says the FMI analyst.
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Key Takeaways from the Artificial Turf Market Survey
- In North America landscape, the U.S. is estimated to remain a dominant market driven by the increasing demand for artificial turfs from landscaping and leisure applications.
- The U.K, home to large number of football and cricket stadiums, is expected to emerge as one of the most remunerative markets.
- The market for artificial turfs in India is projected to exhibit the fastest growth in the Asia Pacific on the back of increasing government support for upgrading sports infrastructures, especially hockey and football.
- Germany is estimated to account for a significant share in the European market on the back of the presence of a large number of leading artificial turfs manufacturers in the country.
- Based on infill material, the rubber is likely to dominate the segment favored by the increasing adoption in outdoor sports.
Competitive Analysis
Leading players operating in the artificial turfs market are heavily investing in research and development activities to develop novel product to expand their product portfolio. Besides this, some of the players are engaging into strategic mergers & acquisitions of small and medium-scale companies. For instance,
- In 2017, Synthetic Grass Warehouse, Inc. an America based company announced launching its new artificial turf named, Everlast Turf’s Nature’s Best. The product is aimed to provide realistic looking artificial grass with enhanced durability.
- In August 2019, SportGroup subsidiary company, AstroTurf acquired, an American company, Nagle Athletic Surfaces Inc. The acquisition assisted the company to capitalize on the extensive range of products of Nagle Athletic Surfaces, Inc. and increase their market share.
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Artificial Turf Market by Category
By Infill Materials:
- Rubber
- Sand
- Others
By Application:
- Contact Sports
- Non-Contact Sports
- Leisure
- Landscaping
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific excluding Japan
- Japan
- Middle East & Africa (MEA)
What are the Key Restrains Impeding the Sales of Artificial Turf?
Stringent regulations across various countries regarding the usage of infill material used in artificial turf is hampering the growth of the market. For instance, the European Chemical Agency (ECHA) has proposed the European Union (EU) to ban the synthetic granules used as infill in artificial turfs, with six years transition period. This is projected to hinder the market growth in several European countries.
Artificial turf does not flame up, however, due to its high surface temperature it melts easily if it is exposed to intense reflected sunlight from any window or something hot falls in it such as charcoal. Other than this, factors such as volatility in prices of raw material for manufacturing artificial turf and the high cost of the product are likely to hamper the market growth.
The unprecedented outbreak of coronavirus has negatively affected the sales of artificial turfs. Due to strict regulations and lockdown imposed by the government of over 160 countries, the sports events, construction activities were compelled to stop, consequently, impeding the sales of artificial turf during the course of the pandemic period.
Nevertheless, with ease of lockdown, increasing number of construction projects, and increasing application in residential & commercial sectors are expected to drive the market for artificial turf over the coming years.
About FMI
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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