The global biotin supplements market is forecasted to witness a steady growth owing to rising awareness among the population regarding health benefits from biotin supplements. It is anticipated to propel the biotin supplements market due to increasing popularity and growing demand by consumers.
Biotin, initially known as vitamin H, is a type of vitamin B (B7). Biotin is a combination of coenzyme, and vitamin B. B complex vitamin, prenatal, multivitamins, or biotin alone forms the biotin supplements. Biotin supplements metabolize the eaten food, helps in building cells and regulates fats and carbohydrates distribution of the body. Biotin deficiency is one of the primary reason for the intake of biotin supplements; however, the occurrence of biotin deficiency is infrequent.
The positive attitude of the consumers towards dietary supplements, having added health and wellness benefits has a very positive impact on the biotin supplements market. Nonetheless, the increasingly health-conscious consumers across the globe are expected to drive the biotin supplements market. Also, medical discoveries and food innovations are estimated to aid the biotin supplements market growth.
Biotin Supplements Market: Market Dynamics
The health benefits offered by biotin supplements such as strengthening nails, reducing hair loss and thinning, prevent biotin deficiency. Biotin supplements are useful to minimize biotin deficiency for pregnant women, certain epilepsy medications, chronic smoker, alcoholic, and a person eating lots of processed foods.
These factors boost the biotin supplements market growth. Changing lifestyle, globalization, and hectic daily routines are some of the other factors fuelling the growth of biotin supplements market. Favourable outlook towards medical nutrition has propelled the biotin supplements market.
According to the National Institutes of Health, the requirement of biotin by a human body is approximately 30 mcg for a healthy adult. Moreover, people with mixed diet consumption are observed to intake about 35-70mcg/day. Thus, in most of the western countries, people do not require external biotin supplements.
This factor is a restraint for biotin supplements market. Also, the growing demand for organic food is estimated to hamper the biotin supplements market.
Manufacturers are expected to plan promotional and marketing strategically by promoting health concern activities to increase the sales of biotin supplements. Multi-vitamin dietary supplements are expected to enhance the biotin supplements market.
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Biotin Supplements Market: Regional Outlook
The study on biotin supplements based on geography is categorized as North America, Latin America, Oceania, Europe, East Asia, South Asia, and the Middle East and Africa (MEA). A high number of manufacturers of biotin supplement are present in China and India.
Thus, East Asia and South Asia have increased import and export activities with regions such as Europe and North America. The significant biotin supplements market share is anticipated in both East Asia and South Asia. The primary demand for biotin supplements is expected from North America and Europe due to the changing lifestyle and less intake of biotin naturally from the food.
Oceania also holds a prominent share in the biotin supplements market. Awareness among the population about the availability of biotin supplements will improve the biotin supplements market in this region. The Middle East and Africa (MEA) are forecasted to be the most emerging region with an increased number of health-conscious consumers.
Latin America is expected to rise for the biotin supplements market benefitted from globalization and growing economies. The changing lifestyle and unhealthy eating habits leading to health concerns will majorly fuel the biotin supplements market growth globally.
Biotin Supplements Market: Key Players
Some of the major players in the biotin supplements market are Sports Research, The Nature’s Bounty Co., Pure Research Products, LLC, Zhou Nutrition, Natrol LLC, Church & Dwight Co. Inc., LifeGarden Naturals, NOW Foods, Jarrow Formulas, Inc., Doctors Best, Zenwise Health, SBR NUTRITION and among others. The market players are estimated to impact market positively by focusing on marketing strategies considering healthy lifestyle to expand across all the countries.
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