Baby hygiene is the most crucial factor for the parents of the newborns. And diapers market plays a vital role in keeping the hygiene of the baby. Newborns pee frequently and changing underwear repeatedly is tedious task. Moreover, normal underwear when not changed on-time cause irritation and skin rashes.
It could also lead to cold due to prolonged wetness. Hence, diapers are a convenient solution to these problems. Diapers not only prevent the need for frequent change but also provide comfort to the baby, preventing irritation and skin rashes.
There is increasing population of newborns in the developing countries. This increase in population fuels the growth of diapers market. However, most of the population in developing countries could not afford the actual requirement of baby diaper count. In accordance to this, various non-profit organizations are working to provide diapers to the low-income population at affordable prices.
Apart from babies, there are adult diapers available in the market. They are used by the persons facing bladder incontinence. Bladder incontinence may cause due to aging in elderly or childbirth in case of middle-aged women. However, the share of adult diaper is minimal in the global diaper market.
Designing of diapers to suit the comfort of the user is the utmost priority for the manufacturers. Also, consumers are looking for premium products which offer better safety and comfort. As a result, companies are highly investing in the product designing to develop premium diapers.
Innovative products such as smart diapers are rolling in the market which not only control leakage but also monitors the breathing pattern of the user. Such innovative products are anticipated to gain momentum in the global market in the forecasted years.
Diapers Market: Market Dynamics
Apart from increasing concern of parents for newborns, there are various other factors boosting the growth of global market. There is proliferation of online bloggers spreading awareness on use of diapers and selection of correct diapers. Manufacturers have developed new sales channels through e-commerce channels. In addition, consumers are being offered subscriptions for diapers providing consumers a discounted price.
Market players are anticipated to invest in R&D aiming to develop products with plant-based ingredients and avoid the use of plastics in diapers. They also aim to design products for usage of improved beltless technology. There is always a push for innovation in the market players to consistently upgrade their products to give a spearhead competition.
Environmental concerns from parents may hamper the disposable diaper market over the forecasted years. It is anticipated that consumers demand for more renewable and reusable diapers. Consumers are looking forward to biodegradable baby diapers with characteristics such as chlorine-free, perfume-free, dye-free and latex-free.
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Diapers Market: Regional Outlook
The diaper market in North America and Europe holds the prominent share owing to higher penetration rate. However, the market in this region is expected to grow more for adult diapers due to higher population of aging population. East Asia, South Asia, Latin America, and Oceania regions forecasts an upsurge in diaper market.
In case of East Asia and South Asia, about 20% of its massive population are babies creating numerous opportunities for the diaper market. The Middle East and Africa (MEA) is anticipated to be the future of the diaper market as this region forecasts highest birth rates in the forecasted period.
Although the diaper market in MEA is slow currently, there potential opportunities in this region for the forecasted years. Product availability, affordability and awareness about diaper is anticipated to gain momentum in the MEA region.
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Diapers Market: Key Players
Some of the major players in the diapers market Procter & Gamble Company, The Honest Company, Abena Group, Aleva Naturals, B. Braun Melsungen AG, Babyganics, Bambino Mio, Bambo Nature USA, Bumkins, C. R. Bard, Inc., Charlie Banana USA LLC, ConvaTec Inc., Kimberly-Clark Corporation, Unicharm Corporation, Kao Corporation, Fujian Yifa Healthcare Products Co., Ltd., Medline Industries, SvenskaCellulosa AB, Earth’s Best, Flip Diapers, and among others.
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