Flavored water is not only being popular among players but it is also being tested by normal consumers more with each passing day.
When mixed with fruit/ vegetable juice, health and wellness attributes are enhancing the positioning of the product in the market with a growing CAGR. Also, flavored water is now competing with well-established liquid concentrates and carbonated products, thus growing sales with a high projected rate.
The entire segment of the flavored water market is being transformed into an opportunity hotbed for the drinks segment, as it is becoming popular in an increasing manner with characteristics that go way more than normal refreshment factors, like less-sweet options, and products with sustainability credentials.
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The tremendous functionality and increased flavor options are mounting up the fascination and trends of the product while proper dietary requirements can be maintained by health-conscious consumers.
Apart from vitamins and minerals, which are being used for a long time now, the increasing varieties of flavors with special editions and aromas to boost the energy level of consumers are taking up the market with more globalization of flavored water. New characteristics, like multi-vitamin reviver or calming relaxants, are trending in the market, as consumers have shown more interest in these characteristics.
Flavored Water Market in US and Canada
The US is dominating the flavored water market in North America, because of the continuous product innovations and presence of major key players, such as Hint Inc. and National Beverage Corp.
The COVID-19 pandemic could not hit much of the market in the US, it is even growing faster than before and accounting for more sales of flavored water in beverage categories.
Per capita consumption was increased largely over the year as consumers were stocking up these items more as they had to stay home for this pandemic situation.
Flavored water is becoming popular in Canada as well with brands like Clearly Canadian is giving the market a new shot at tastes like carbonated drinks with all-natural flavors.
Europe Flavored Water Market
The European market is anticipating high growth in flavored water, mainly because of its high-level quality.
Western European countries had low growth to date, but the EFBW (European Federation of Bottled Water) trade association is picking up the market there and promoting advantages of the product, thus driving demand for the product actively in the region.
Manufacturing companies in Europe are maintaining high product quality of flavored water by removing all unwanted microorganisms and purifying them to a fine quality for consumption.
The process is conducted by multi-barrier approaches, like ultraviolet light, source protection, reverse osmosis, source monitoring, micron filtration, ozonation, and distillation.
Key Suppliers/Providers/Manufacturers of Flavored Water
Some of the key manufacturers in the flavored water market include
- National Beverage Corp.
- SoBe
- Glaceau Vitamin
- Hint Inc.
- JUST Water
- Sparkling Ice
- La Croix
- Waterloo
- Bubly, Spindrift
- Aha, Perrier
- Polar seltzer and many others.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides an in-depth analysis of parent market trends, macro-economic indicators, and governing factors along with market attractiveness as per segments.
The report also maps the qualitative impact of various market factors on market segments and geographies
Key Segments
By Type:
- Organic
- Conventional
By Flavor:
- Original
- Orange
- Vanilla
- Strawberry
- Lemon
- Pineapple
- Cherry
- Grape
- Peach
- Fruit Punch
- Berry
- Apple
- Raspberry
- Blueberry
- Watermelon
- Cola
- Coconut
- Citrus
- Unflavored
By Packaging:
- Bottle
- Can
- Box
- Cup
- Pouch
By Nutritional Content:
- Dairy-Free
- Low Fat
- Sugar-Free
By Distribution Channel:
- B2B
- B2C
- Supermarket/Hypermarket
- Departmental store
- Convenience store
- Online retail
- Others
By Industry Application:
- Beverage Industry
- Sparkling Water
- Carbonated Water
- Juice
- Brewery industry
- Health and Wellness industry
- Sports Drinks
- Vitamin Supplements
- Seltzers & Tonics
- Others
By Region:
- North America
- U.S. and Canada
- Latin America
- Mexico, Brazil, Peru, Chile, Argentina, and others
- Western Europe
- Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg
- Eastern Europe
- Poland and Russia
- Asia Pacific
- China, India, Japan, South Korea, Malaysia, Indonesia, Australia, and New Zealand
- The Middle East and Africa
- GCC, Southern Africa, and North Africa
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Flavored Water Market Article Highlights:
- Detailed overview of the parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current, and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
Note: Although care has been taken to maintain the highest levels of accuracy in reports, recent market/vendor-specific changes may take time to reflect in the analysis.
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