As new fashion trends emerge and product promotions become stronger, the global mascara market is forecast to reach US$ 31.2 Million in 2022, rising at a CAGR of 5.0% to be worth US$ 50.8 Million from 2022 to 2032. Since individuals are becoming progressively concerned about their personal appearance, companies that manufacture mascara applicators have been innovating new products such as rotary applicators for mascaras in the market.
A mascara applicator is frequently used by cosmeticians as a way to prevent makeup from smudging or running. Mascara applicators are a guide for users toward easy applications protecting the eyelids and under them from smudging. In order to manufacture mascara applicators, advanced technologies such as 3D printing and advanced material science are being used. Social media marketing and online beauty influencers are projected to have an influential effect on market growth in the near future.
According to the cosmetic industry, the United States is considered to be a highly lucrative market for mascara applicators. As of today, mascara applicators have been specifically used for eyebrow grooming, hair root touch-ups, household cleaning, and as a lip exfoliator in the market.
Growing hygiene concerns and different applications of mascara applicators have contributed to the growth of the mascara applicator market. In recent years, the development of covid-19 cases has contributed to the global demand for disposable mascara applicators.
Applicators are easy to produce and relatively inexpensive to launch, so they are expected to remain a significant portion of the market over the next few years. As far as mascara is concerned, innovation extends beyond brushes. As a result, manufacturers are constantly developing new ways to create more user-friendly and skin-friendly options in the market.
What are the Strategies of Manufacturers to Increase Market Sales of Mascara Applicators?
As the cosmetics industry continues to develop and more types of mascara become available, the demand for mascara applicators will increase. In addition, the increase in demands has also led to innovations in mascara applicators. Several companies from South Korea and France are seen launching new mascara applicators on the market. Applicators designed for the newly launched products focus on the maximum effect of application with an easy interface. Furthermore, there is a research project that is being done for the development of soft and even bristles for the mascara applicator. However, it is imperative to have access to new products in the local communities.
With the growth of disposable incomes and the increase in the use of cosmetics among millennials globally, the demand for mascara applicators will likely increase over the next few years. With global demand growing for volumizing mascaras with eyelash thickening properties, the market share for volumizing mascara applicators is on the rise.
Increasing sales of makeup and branded mascara products have driven market demand for organic micro brushes. Additionally, manufacturers are coming up with products to reach consumers with more cost-effective prices, in order to become more competitive on the market. As the number of beauty and wellness websites continues to increase, this has resulted in a rise in the demand for mascara applicators in the marketplace.
Innovative, easy-to-use, trendy designs of applicators and innovations in technology will contribute to additional developments in the market for various different types of applicators. For instance, Estee Lauder and Lancome, and Givenchy launched their own versions of vibrating mascaras that are equipped with a brush that vibrates at 125 micropulse per second.
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What Barriers does the Mascara Applicators Industry Face?
Growing market demand for voluminous eyelashes products and their brushes has increased market demand for mascara applicators in the market. However, these brushes also come with a number of limitations when it comes to the development of mascara applicators for the market. The popularity of mascaras in the market has decreased recently due to a growing number of skin irritations and eye infections, which has, in turn, reduced the popularity of mascara applicators on the market.
In recent years the threat of microbial organisms and the wide use of chemicals over plastic bristles have been getting bigger and bigger, leading to greater risks of infections. Technologies in makeup applicators come with safety issues and a chance to damage the eyes. Hence, this is estimated to act as a significant growth barrier in the mascara applicators market over the next few years.
How is Europe Contributing to the Growth of the mascara applicators Market?
According to Future Market Insights, Europe is expected to provide immense growth opportunities for mascara applicators during the forecast period. The ease of accessibility of this product on the internet will be a key growth factor in the sales of mascara applicators in this region. As of 2022, Europe is expected to hold 35% of global sales of mascara applicators in the market.
Due to the increasing number of beauty brands in these regions, coupled with the growing number of manufacturers, the mascara applicator market has experienced a tremendous boom in this region. Furthermore, the technological advancements in brush manufacturing are creating favorable economic conditions for the market to grow. Thus, sales of mascara applicators in this region are on the rise.
Why is Asia-Pacific an Exciting Market for Mascara Applicators?
The Asia Pacific is expected to see a strong growth rate in the mascara applicator market during the forecast period. The increasing need for personal growth as well as the influx of beauty bloggers in these regions has resulted in significant market growth for mascara applicators in the market. The region is forecast to surge at over 4% CAGR from 2022 to 2032.
Growing disposable incomes and a corresponding rise in the number of working women in these regions have led to a steady increase in the demand for mascara applicators. As a result of the booming Indian cosmetic market, regional sales in South Asia are expected to continue to grow in the near future. Moreover, with an influx of e-commerce and other online retailers targeting beauty segments, the market for mascara applicators has seen an increase in its demand in recent years.
A growing awareness of the harmful effects of chemicals, combined with an increase in demand for organic products in these regions, has increased the demand for vegan mascara applicators in the market.
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Market Competition
Some of the key participants present in the global mascara applicators market include RAEPA LTD., Markwins International, East Majik Creative LLC., Gospire, Ebates Inc., Albéa, Anisa International, Cospack America Corporation, and International Cosmetic Suppliers Ltd., Unique Specialty Products Ltd., Yuan Harng Co. Ltd., Well Lord Inc, Baralan USA, Chanel and among others.
- In January 2021, Albea and Erpro are going to design a unique mascara brush within one week. With its partner, Erpro 3D Factory, a leader in 3D printing, Alba launched Make 3D yours, a 3D custom development service. Using this new service, brands will be able to design and have their very own mascara brushes ready for industrialization within four weeks from the moment they order them. With Erpro, brands can follow their project step by step from conception to production, so samples can be tested and validated on-site throughout the design phase. The technology used in this process enables us to create as many as ten different brush shapes within a week
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