Sugar-free candy, as the name suggests is the candy made from sugar substitute that gives similar to sugar and hence maintains the sweet taste. Different types of sugar free candy such as hard and chewy candy are gaining traction in the global market owing to the taste and regulated sugar content. The global market for sugar free candy is expected to rise in the forecast period as many manufacturers are emphasizing on flavour optimization of the sugar free candies.
The rising incidence of diabetes among the population in the U.S. supports the leading position of North America in the global sugar free candy market. Canada has recorded positive response as manufacturers has increased product offerings with increased frequency of product launch with flavour innovation of sugar less candy.
In Asia, India account for the leading market with the highest consumption of sugar free candy as the application of sugar free candy increases in the bakery and confectionery industry. The country is continue to witness the growing trend during the forecast period
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Health Consciousness Driving the Market
Excess consumption of sugar is not good for health and can give adverse effects on an individual’s bodily system. A large amount of sugar can lead to fatigue, headaches, and enhances false hunger that leads to excess weight gain. As the consumer craves sugar, their desire to reduce weight does not allow them to consume sugar candy. Owing to this rationale, consumers are demanding sugar free candy.
Another strong force driving the sugar free candy market is the diabetes type-2 affected population. For an individual with type-2 diabetes, controlling sugar intake is very crucial and thus refrain from the consumption of sugar in any form. Sugar free candy allows this population to satisfy their cravings for sweet without any consumption of sugar.
As the vegan population is on the rise globally owing to increasing awareness, there is also a rise in demand for sugar free candy that is made from vegan or plant based ingredients. Translating the consumer’s demand manufacturers have started making sugar free candy that stands on the various expectation of consumers such as vegan, gluten-free, allergen-free, and many more.
Sugar Free Candy: Key Players
Some of the key players in the global sugar free candy market are
- Abdallah Candies Inc.
- The Hershey Company
- Asher’s Chocolate Co.
- Hyet Sweet
- Dr. John’s Healthy Sweets LLC
- Diabetic Candy.com
- LLC, Lily’s Sweets
- ROY Chocolatier
- The Wrigley Company
- Beneo
- Russell Stover Chocolates
- LLC
- See’s Candy Shops, Inc.
- Koochikoo
- Sugarless Confectionery.
Ingredients and Packaging Innovation Gaining Market Traction
Each artificial sweetener has certain specific properties such as melting point, mixing with other ingredients. Different type of candy like, hard candy or chewy candy has different features and thus ingredients and its concentration cannot be replaced. Thus, selection of artificial sweeteners is very crucial and manufacturers precisely study the ingredients for the product to get the best quality sugar free candy.
Various product development such as encapsulating candy with other flavours is attracting masses. Manufacturers are thus developing novel encapsulation techniques for sugar free candy that would help to create a novel product in the market and gain traction.
With the quality of the product, attractive packaging is very important for the manufacturer as this is the first feature of the final product that consumer notices. Before tasting the sugar free candy, consumer differentiates the product from competitors based on the information given on the packaging. And as this serves a large variety of consumers, manufacturers are mentioning all the label claims and quality certification to get a competitive advantage in the market.
Highlights of the Sugar Free Candy Market Report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the Sugar Free Candy market
- Recommendations to companies for strengthening their foothold in the Sugar Free Candy market
Sugar Free Candy: Market Segmentation
Based on type :
- Hard candy
- Chewy candy
- Gummies
- Lollipops
- Chewing gums
Based on sweetening agent :
- Stevia
- Isomalt
- Sorbitol
- Maltitol
- Xylitol
- Polydextrose
- Others
Based on the distribution channel :
- B2B
- B2C
- Hypermarket/Supermarket
- Specialty Store
- Convenience Store
- Retailers
- Online Store
- Others
Based on flavors :
- Butterscotch
- Caramel
- Blueberry
- Strawberry
- Banana
- Coffee
- Others
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