Water Flavor Market Analysis, Trends, Top Manufacturers, Growth, Scope, Opportunities and Forecast to 2029

Consumers’ demand for healthy, flavorful, and functional beverages has fueled growth in demand for water flavors for flavored waters and functional waters. Flavored water is the mixture of water and flavoring agent, while functional water contains a mixture of water, vitamins, nutrients, and flavoring agent. Water flavors are available in dry powder as well as liquid form, sourced from herbs and spices, vegetables, and mostly from fruits. Increasing trend of premiumization has spurred the demand for premium water products in the global market. Emergence of clean label trend, shifting consumer buying pattern and increasing demand for fortified food are expected to drive the demand for water flavors. Organic, natural and plant-based products are shaping the global food & beverage industry, which is also seen impacting the water flavor market

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Increasing Demand for Premium Products in Developing Countries to Promote Market Growth

Adoption of western lifestyle is leading to the introduction of premium products in food & beverage industry of developing countries. Manufacturers of flavored water, functional water, and sparkling water products are endeavouring into the untapped markets in low to mid income countries. Increasing adoption of premium and fortified food & beverage products in developing regions such as Asia, Latin America, and MEA is creating huge market potential and likely to drive the water flavor market over the forecast period. Exotic and ethnic flavors are experiencing popularity and returning in the global market, with vanilla being the most preferred flavor.

The global food & beverage industry is flourishing, due to growing demand for convenient and processed food and beverage products. The industry is experiencing a shift in consumer buying pattern, due to rising prevalence of various health issues and diseases, which is leading to the increasing demand for the healthy and nutritious food & beverage products. Flavored water is experiencing surge in the sales as compared to normal bottled water, as it offers extra ingredients which is likely to attract many consumers. Functional waters are fortified with healthy and nutritious ingredients that are touted to increase the demand for water flavors on a global scale.

Water Flavor Market: Regional Analysis

Water flavor market is well established in the European and North American region, accounting for majority of the market share. Consumer awareness and availability of flavored water and functional water are prominent in these regions, which leads to the high concentration of market players. Whereas, Middle East & Africa, Asia, and Latin America are anticipated to witness the highest growth rate over the forecast period. Adoption of western lifestyle, increasing purchasing power, and heightened market expansion of the key market players in these regions is leading to the surge in the demand for water flavors.

Water Flavor Market: Key Participants

Some of the key participants in the water flavor market are:

• Allen Flavors Inc.
• Givaudan SA
• Flavor Producers, LLC
• International Flavors & Fragrances Inc.
• Kerry Group
• Innova Flavors
• Sensient Technologies Corporation‎
• Symrise AG
• Gold Coast Ingredients, Inc.
• Dohler SA
• McCormick & Company, Inc.
• Takasago International Corporation
• Firmenich SA
• Synergy
• Wixon, Inc.
• Beverage Flavors International

The research report presents a comprehensive assessment of the Water Flavor market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as source, form, nature, distribution channel, and end use.

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The report covers exhaustive analysis on:

• Water Flavor Market Segment
• Water Flavor Market Dynamics
• Water Flavor Market Size
• Water Flavor Supply and Demand
• Current Trends/Issues/Challenges pertaining to Water Flavor Market
• Competition Landscape and Emerging Market Participants in Water Flavor Market
• Technology related to Production/Processing of Water Flavor
• Value Chain Analysis of the Water Flavor Market

Regional analysis includes:

• North America (U.S., Canada)
• Latin America (Mexico, Brazil)
• Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
• East Asia (China, Japan, South Korea)
• South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
• Oceania (Australia, New Zealand)
• Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

The water flavor market can be segmented on the basis source, form, nature, distribution channel, and end use.