The blanket market is estimated at USD 7.9 billion in 2022 and is projected to reach USD 9.9 billion by 2027, at a CAGR of 3.7% from 2017 to 2021. As per newly released data by Future Market Insights (FMI), the demand in the blanket market grew at approximately 4.5% CAGR in the forecast year, reaching a market valuation of US$ ~7 Bn in 2020. The global blanket market in its parent industry, global home bedding industry hold a share of around ~1%
| Attribute | Details |
| Blanket Market Size 2021 | US$ 7.4 Bn |
| Blanket Market Size (2027) Market | US$ 9.9 BN |
| Value CAGR (2022-2027) | 5% |
| Wall Decor Market Top Players Share in 2021. | 15%-20% |
Increasing preference for luxury bedding such as light-weight blankets will push sales in the global plush blanket market. According to a recent report by Future Market Insights (FMI), the plush blanket market is expected to surpass a valuation of US$ 418.8 Mn in 2021 and at a CAGR of over 5.4% through 2031.High focus on home decoration and willingness to spend on interior décor items will emerge as chief growth drivers. Interior decoration and themed houses are turning trendy and for elegance and comfort, people are spending on fashionable and comfortable plush blankets.
To capitalize on this trend, some of the leading market players have been aggressively investing in promotional campaigns and advertisements. Some of focusing on innovative product launches such as the launch of non-toxic and sustainable plush blankets.
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Besides launching eco-friendly products, companies are partnering with environmental protection groups to promote cruelty-free and chemical-free manufacturing. Such efforts undertaken by various organizations such as Shades of Green, Boll & Branch, and Pottery Barn are likely to promote sustainable and eco-friendly bedding and help the market grow.
Key Takeaways from the Plush Blanket Market Study
- Full-size blankets are expected to hold the leading revenue share of 21.4% in the market in 2021.
- The U.S. will hold a share 87.7% in North America in 2021, owing to the high penetration of key players in the country.
- India is a key market in South Asia, registering growth at above 10.3% CAGR owing to higher spending on premium products in the country and increasing development in the real estate category.
- Europe will continue showcasing lucrative opportunities for the plush blanket market. Demand in Germany and the U.K. will continue supporting growth in the region.
Who is Winning?
Some of the leading players in the market are Berkshire Blanket & Home Co., American Blanket Company, FleecePro, Sunbeam Products, Inc., ADORNit, Plush Addict Ltd., Robert Kaufman Co., Inc., Shannon Fabrics Inc., Venus Group, The Company Store, The Northwest Company, among others.
Market players are focusing on the expansion of their product portfolio. Some of them are increase their sales by expanding their business portfolio by collaborating with e-commerce supply channels.
For instance, in 2021, PIXERS launched a customized plush blanket that is soft and warm, suitable for the bedroom, kid’s room and the living room as a bedspread or additional cover. This factor helps the company to gain customer attention in the market.
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Global Blanket Market by Category
By Product Type:
- Electric Blanket
- Regular Blanket
By Material Type:
- Wool
- Cotton
- Polyester
- Others
By End-User:
- Residential
- Commercial
By Sales Channel:
- Wholesalers/ Distributors
- Hypermarkets/ Supermarkets
- Specialty Stores
- Multi-brand Stores
- Independent Small Retailers
- Online Retailers
- Others
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East & Africa
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Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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