The global diaper rash cream market approximately US$ 676.6 million market for diaper rash cream is likely to demonstrate strong growth potential during forthcoming years. According to a recent research study of Future Market Insights (FMI), the global sales of diaper rash cream will see a healthy 6.4% increase in 2019, prominently driven by the ‘infants’ segment. More than 3/4th of overall demand for diaper rash cream is accounted by the infant care segment, says FMI in the report.
Over 70% of the sales of diaper rash cream is accounted by the household applications, followed by that at hospitals and clinics. However, FMI’s analysis points to the promising growth outlook for diaper rash cream market in the day care centres, over the years to come. Following drug stores and pharmacies, supermarkets and hypermarkets are also developing as the key sales channels of diaper rash cream. The combined share of both the segments has been envisaged to be over half of the total market value, estimated for 2019.
Diaper Rash Cream Market – Key Research Findings
- Global diaper rash cream market size in 2018 – Nearly US$ 676.6 Mn
- The diaper rash cream market is expected to grow at a CAGR of approximately 6.4% over 2019-2027.
- Asia Pacific excluding Japan is expected to remain the leading regional market for diaper rash cream and related products.
- Growing availability of innovative skin rash care products will play an important role in popularization of diaper rash cream in the region.
- Non-prescription nature of diaper rash creams and related products will also continue to account for increasing sales.
- Increasing preference for effective diaper rash cream over traditional home remedies is shaping diaper rash cream market in the APEJ.
- The North America region holds high growth potential for the diaper rash cream market.
- A majority of diaper rash cream sales is accounted by the demand for infant rash care, which accounted for the revenues of around US$ 13 Mn in 2018.
- Consumer sentiments related to their babies’ skin care will remain the most important factor responsible for increasing adoption of diaper rash creams.
- Diaper rash creams with organic or natural ingredients are witnessing growing preference among parents, accelerating the shift away from synthetic chemical compounds.
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The “Free-from” Trend Is Invading Diaper Rash Cream Market
According to expert pediatric dermatologists, more than half of babies suffer from diaper rash at some point of time. While this remains the key factor underpinning demand for diaper rash cream, the over-the-counter availability also make diaper rash cream an increasingly selling product in the personal care space, particularly in the skin care industry.
Adults who have to use diapers, and parents of infants and toddlers, are increasingly inclined toward diaper rash cream and related products that exclusively contain natural and organic active ingredients. The trend of free-from synthetic compounds and fragrances, paraben-free compounds, and other safe ingredients is mushrooming across the personal care industry, thereby pushing the sales of organic diaper rash cream further. According to FMI’s report, more than 65% of total diaper rash cream consumed, contains organic compounds as key ingredients.
Key Manufacturing Players Are Focused on “Low/No Synthetic Ingredients”
It has been observed that some of the key manufactures of diaper rash cream are engaged in developing formulations based on plant-based and herbal sources, which potentially comprise of low or no synthetic ingredients. They will be focused on the entire allergen list, including silicones, parabens, and phthalates among others. Use of petroleum and zinc oxide as an effective barrier to moisture creation inside diapers will remain one of the key strategies among competitors actively partaking in the diaper rash cream industry’s landscape. However, regulation of the percentage of such compounds to prevent potential adverse effect on skin will be a longstanding concern facing manufacturing companies.
Moreover, clinically and dermatologically tested and certified diaper rash cream products launched by companies, will experience soaring traction in the near future, suggests the report. Top brands in the baby care products landscape are also likely to strategize on brand exposure, aggressive marketing, and increased outreach to multiple sales channels, to beat the intense competition.
The report further highlights that more consumer proclivity for organic, plant-based extracts as key active ingredients will translate into rapid consumption of compounds such as jojoba and other essential oils, and honeysuckle, by R&D units of the companies, manufacturing diaper rash cream and related products.
Currently, the limitation of downstream market is among the most challenging factors hampering diaper rash cream market growth. While companies are capitalizing on the consistently increasing birth rates in developing economies, on the flipside, developed regional markets are highly likely to face a plunge owing to considerably falling rate of births.
Some of the key participants profiled in the global diaper rash cream market report include Bayer AG, Unilever, Chicco USA, Tubby Todd Inc., Beiersdorf Inc., Sebapharma, The Himalaya Drug company, Babo Botanicals LLC, Johnson & Johnson, The Honest Company, Inc., Summer Laboratories, The Natural Baby Company, LLC, Prestige Consumer Healthcare, Inc., Dani Kenney Co., Earth Mama Organics Company, and Weleda Company.
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DIAPER RASH CREAM MARKET TAXONOMY
global Diaper Rash Cream market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to the reader.
By Ingredient
- Organic
- Conventional
By End User
- Infants
- Adults
By Application
- Household
- Hospitals and Clinics
- Day Care
By Sales Channel
- Hypermarkets/ Supermarkets
- Specialty Retailers
- Multi-brand Stores
- Drug Stores and Pharmacies
- Online Retailers
- Others
Region
- North America
- Latin America
- Europe
- Japan
- APEJ
- MEA
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About Future Market Insights (FMI)
Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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