High Performance Along with Mass Customization Drives Market Growth
Future Market Insights predicts that the global direct-to-shape (DTS) inkjet printers market is projected to expand twice its current value by the end of 2030. The increasing demand for economic and high-speed printing from packaging converters is expected to drive the direct-to-shape inkjet printers market.
The concept of direct-to-shape inkjet printer is a game changer, as it widens the perspective for branding and offers high resolution image quality. DTS inkjet printers can be used on a variety of shapes and curvatures made of different materials like glass, plastic, metal, and cardboard amongst others.
This allows brands to customize product design, bolstering the demand for DTS inkjet printers in the market. Thus the rising demand for products with complex designs is expected to bode well for the market during the forecast period.
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Analysts anticipate that the key driver behind the growth of direct-to-shape inkjet printers is the high performance and mass customization offered by such printers. The fact that DTS inkjet printers allows packaging converters to interconnect with consumers by enhancing brand recognition in diverse ways to surge reliability is expected to drive market.
Key Takeaways of Direct-to-Shape Inkjet Printers Market
- Food is estimated to be the key end user of direct-to-shape inkjet printers market as it is poised to account for nearly quarter of the total market in 2020
- Plastic to account for the lion’s share with an incremental opportunity of US$ 877 Mn by 2030
- Bottles and cans cumulatively accounts for nearly 40% off the global direct-to-shape inkjet printers market by value, as the segment aims to reach over US$ 1 Bn by 2022 end
- Solvent-based inks to lead the direct-to-shape inkjet printers market, clocking CAGR of 9.3% during the forecast period
- North America represents an incremental opportunity of almost US$ 700 Mn by 2030 with presence of large number of inkjet printer manufacturers in the region
- South Asia represents most lucrative region in terms of CAGR in the direct-to-shape inkjet printers market
“Key manufacturers are entering into strategic partnerships and collaborations with graphic manufacturers and digital solution providers to innovate and build on offerings within the market. The strategy helps the manufacturers in enhancing its product portfolio with the release of new products, creating opportunities to expand to new horizons,” says an FMI analyst.
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Rapid Expansion of End-use Industries fueling Growth of the Direct-To-Shape Inkjet Printers Market
The extensive use of direct-to-shape inkjet printers for printing applications is increasing. Color consistency and efficiency plays a crucial role in food and beverage packaging. DTS inkjet printers market offers excellent color consistency as well as high speed print runs, which are preferred by food and beverage packaging converters.
This has been identified as the key factor augmenting the brand image, giving the players a competitive edge.
Also, the benefits of direct-to-shape inkjet printers such as, high-quality graphic design and versatility toward a wide variety of substrate are boosting the market.
Country-Wise Insights
How Highly Effective Promotional Campaigns to Personalize and Customize Products Drives the Direct-to-shape Inkjet Printers Demand in the U.S.?
According to FMI analysis, the U.S. is anticipated to hold 85% of total sales in North America till the year 2030. The fascinating packaging trends by using decorative substrates which have more shapes and curvature such as bottles, jars, cups, and cans by using various materials including glass, plastic, cardboard, metals are gaining high momentum in the U.S. market.
With the changing mindset and substantial cultural shift, the direct-to-shape printers will anticipate significant growth in the U.S. due to technological advancement and changing consumer demand for personalization and eco-friendly printing practices.
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Direct-to-Shape Inkjet Printers Market Landscape
Key players in the market hold more than 10% in the global direct-to-shape inkjet printers market. The key players operating in the global direct-to-shape inkjet printers market include Heidelberg USA, Inc., Xaar plc. Tonejet Limited, Isimat GmbH Siebdruckmaschinen, Koenig & Bauer Kammann GmbH, Velox Ltd., Mimaki Europe B.V., O.M.S.O. SpA, Xerox Corporation, Epson America, Inc., Roland DG Corporation, INX International Ink Co., and Engineered Printing Solutions, Inc. among others.
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