According to a new analytical study from Future Market Insights (FMI), tissue paper sales are estimated to exceed 2.5 million tonnes in 2018 and grow 2.7% year-on-year in 2019. With growing consumer expectations for tissue paper attributes such as high absorbency, strength and softness, brand owners have made reasonable efforts in this highly competitive market to provide high quality products with added value. I’m continuing. Leading companies in the tissue paper market are focused on expanding their product portfolio while strengthening partnerships and collaborations with equipment and machinery manufacturers.
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Kimberly Clark first introduced tissues under the brand name Kleenex. Kimberley Clark aimed at replacing cloth towels with facial tissue papers. Since the innovation came into the limelight, several companies started producing facial tissue paper as a part of their product portfolio. Increasing disposable income and the improving lifestyle of people are considered among the primary drives of the facial tissue paper market.
The study estimates that regular tissue paper dominates, accounting for more than 75% of total sales in 2018. The integrated location of such regular variants may be due to the economic nature of the growing mid-sized population around the world. However, the recent upward trend in health and wellness means that demand for antiviral and recyclable tissue paper will continue to gain momentum in 2019.
Facial Tissue Paper Market Competitive Landscape
The global facial tissue paper market report covers detailed company profiles of the leading market players and offers an unbiased evaluation of their developmental strategies.
Some of the key players that have been profiled in the study include Procter & Gamble, Kimberly-Clark Corporation, Asia Pulp & Paper, Svenska Cellulosa Aktiebolaget SCA, Vinda International Holdings Limited, Fujian Hengan Group Ltd, Hengan International, Sofidel Group, C&S Paper Co. Ltd, Wepa Group, Georgia-Pacific LLC, CMPCTissue, Metsa Tissue, Cascades Inc., and Kruger Products L.P.
Key segment
Based on product type, the global tissue paper market is divided into
Normal
Antiviral drug
Recyclable tissue paper
Based on the type of packaging, the global tissue paper market is divided into
Box packaging
Pocket packaging
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Based on use cases, the global tissue paper market is divided into-
Residential
Commercial subsegment
Based on distribution channels, the global tissue paper market is divided into-
Wholesaler / Distributor, Hypermarket / Supermarket
Drug store
Independent small shop
online store
others
According to this study, the main purpose of the tissue paper manufacturing giant is to maintain leadership in this highly competitive situation while looking at the path of growth in the international market. Strategic mergers and acquisitions are seen by players in the tissue paper market as effective solutions to meet the evolving consumer needs. These players believe in the profitability of focused marketing to their brand, which helps them achieve their growth plans.
Recent fluctuations in the global economy mean that affordability remains a key issue for the tissue paper industry as a whole. As paper products fall into the category of commodities, consumers are always looking for cost-effective variations in the tissue paper industry, and tissue paper is no exception. Expanding modern trade and improving product quality will help increase consumer loyalty, especially in markets where financial and economic uncertainties continue to affect consumer spending.
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Manufacturing Technology Development-A Key Strategy for Players in the Tissue Paper Market
As competition is seen as an aspect that complements growth, enhances product quality and stimulates product development by category, key players in the tissue paper market are key players in the tissue paper market with product expansion technology and new marketing to gain competitiveness. We are adopting a strategy. Technological advances are recognized as product quality improvers and reduce tissue paper manufacturing costs. For example, the advent of TAD technology has enabled tissue paper makers to save significant energy, and this technology is finding widespread demand in the United States.
Key Segment
On the basis of product type, the global Facial Tissue Paper market is segmented into
- regular
- anti-viral
- recyclable Facial Tissue Papers
On the basis of packaging type, the global Facial Tissue Paper market is segmented into
- box packaging
- pocket packaging
On the basis of use case, the global Facial Tissue Paper market is segmented into
- residential
- commercial sub-segments
On the basis of distribution channel , the global Facial Tissue Paper market is segmented into
- wholesalers/distributors, hypermarkets/supermarkets
- drug stores
- independent small stores
- online stores
- others
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