The global DIY eyelash extension market is expected to surpass a valuation of US$ 501.7 Mn in 2022, with sales projected to surge at the healthy CAGR of over 7.0% through 2032. Increasing awareness about eye care, self-grooming, aesthetic appeal among women is likely to fuel growth in the DIY eyelash extension market. Players are promoting their products among millennial women and are providing them with the best quality DIY eyelash extension products. These products provide volume to the natural lash line, lifting the face and giving it a more youthful appearance. These items are more long-lasting and robust than fake eyelashes, as each DIY eyelash extension can last up to four weeks. When DIY eyelash extensions come into touch with water, they are difficult to wash because they are adhered to natural eyelashes. Unlike other cosmetic treatments, eyelash extensions are not obtrusive, and they do not affect natural eyelashes while used.
Without the need for a hairdresser, DIY eyelash extensions can be applied at home or anywhere. They are more affordable and can be found at supermarkets, hypermarkets, beauty stores, pharmaceutical stores, and online. The kit includes cyanoacrylate glue, which has no negative effects and is completely safe to use when applied correctly to the eyelash.
“Beauty brands are utilising innovative technology to make cosmetic product trials safer. During the forecast period, the market is projected to benefit from the use of virtual reality to encourage online shopping. The application of such technologies in the beauty sector has greatly aided in tailoring online consumer experiences and removing the issues associated with in-person trials.” says an FMI analyst.
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Key Takeaways:
- Demand for individual DIY eyelash extensions will rise at a 9.9% CAGR through 2032.
- The U.S. is expected to be the most lucrative market in North America, with sales growing at a 2.3% CAGR through 2032.
- The U.K. will dominate the Europe DIY eyelash extensions market, with demand projected to increase at a 5.4% CAGR over the forecast period.
- Sales in the Germany DIY eyelash extensions market will grow at a 4% CAGR through 2032.
- India will account for 41.4% of the South Asia DIY eyelash extensions market in 2032.
- In terms of material type, total sales in the natural DIY eyelash extensions segment are projected to account for 39.2% of the total market share in 2022.
- Sales through online retail sales channel are projected to grow at a CAGR of 11.1% during the forecast period.
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Who is winning?
Leading manufacturers of DIY eyelash extension are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of eyeshadow globally.
Major players present in the DIY Eyelash Extension market are Kiss Products, Inc., Huda Beauty, Lilly Lashes, Babil Lashes Factory Company LASHVIEW BEAUTY, I-ENVY by Kiss, Calailis Beauty, Beyelian Lashes, Qingdao Elour Beauty, Emeda eyelash Company, XIZI LASHES and H.B. Fuller Company.
Global DIY Eyelash Extension Market By Category
By Product Type:
- Strips
- Individual
- Clusters
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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