The global massage guns market is poised to reach a valuation of US$ 509.0 Mn in 2022. Sales are projected to increase at a 7.4% CAGR, with the market size reaching US$ 1,042.5 Mn by 2032.
According to the study, the use of massage guns has risen significantly due to a growing preference for massage devices that provide quick recuperation. To increase their brand image and sales, massage gun manufacturers are taking consumer-centric techniques.
Massage guns are popular among athletes because of their portability and ease of usage. In an ideal world, only a few factors impact consumers’ purchasing decisions. Brand identity has an impact on a large number of people. However, not all of them are devoted to the brand.
Hence, it is imperative for companies to build a strong brand portfolio and strengthen their presence across multiple channels. Next comes the functionality. For instance, in the case of massage gun, consumers often judge them on the basis of their efficiency. Therefore, products with higher wattage are likely to enjoy better goodwill which will be drawn by higher convenience and efficiency.
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Consumers are increasingly using e-commerce platforms to buy electrical devices such as massage guns since they can get better deals and pricing on a wide selection of products. Furthermore, e-commerce websites can assist in the customization of products to meet the specific needs of customers, even if the product is not available in a certain region. Alibaba and Amazon, among other leading e-commerce sites, offer a diverse choice of products from around the world.
Factors such as easy product accessibility, convenience, and ease of shopping irrespective of geographic presence will continue pushing sales of massage guns through online channels over the forecast period.
“Increasing preference for portable massage guns among sports personnel and athletes is expected to drive sales in the market. Besides this, growing popularity of smart massage gins with temperature and vibration control is anticipated to augment the growth in the market,” says an FMI analyst.
Key Takeaways:
- By sales channel, the indirect sales segment is anticipated to hold 83.8% of the total market share.
- In terms of end user, demand for massage guns likely to escalate among athletes at a 8.8% CAGR over the assessment period.
- S. will emerge as a lucrative pocket in North America massage guns market. Sales in the North America market are slated to increase at a 3.6% CAGR.
- Surging demand for rechargeable massage guns in the U.K. will place it as an attractive market, leading the Europe massage guns market.
- Based on size, mid-size/handheld massage guns are predicted to account for a dominant share of the market through 2032.
- In terms of battery type, demand for rechargeable guns is projected to increase at a 7.7% CAGR through 2032.
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Who is winning?
Leading manufacturers of massage guns are focusing on smart promotional strategies, advertisements, and new product launches to improve sales in the market.
Major players present in the Massage Guns market are Therabody, LifePro, Hyperice Inc.,Renpho, Everyfun, HydraGun, Muscle Gun, Massage Guns Ireland, Recovapro, Essential Massage & Therapy Co.,Achedaway, Medcursor and Others.
Global Massage Guns Market By Category
By Purpose:
- Small Size/handheld
- Mid-Size/Professional
- Large Size/Powerful
By Battery:
- Rechargeable
- Replaceable
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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